CIROC ultra-premium vodka has signed a deal with Nigerian singer Wizkid as the new brand ambassador.
CIRCO, promoted by Sean ‘Diddy’ Combs, is one of the world’s most exclusive vodka brands.
The singer, real name Ayo Balogun, had on Sunday tweeted that he would make a big announcement come Monday night, leaving many fans and industry pundits guessing.
In an Instagram post, the singer shared a video in which he introduces himself as a brand ambassador for the vodka brand.
“Movement, my people. Starboy for Africa. Ciroc Boy. Officially. Don’t do drugs, do Ciroc,” he said.
Since Diddy, rapper/hip-hop mogul, appeared in a video with the Nigerian superstar, many had been expecting a collaboration of sorts from the duo.
Diddy has overseen the marketing and promotion of CIROC since 2007 in an equal-share venture, with profits from the brand being split between the Revolt TV owner and Diageo, the manufacturing partner.
Toke Makinwa, Tekno, Banky W and D’banj have in the past served as brand ambassadors of CIROC Nigeria.
At the moment, it is not clear if Wizkid’s deal with the vodka brand is on a global scale or Africa-based.
South African entertainers Bonang Matheba and Cassper Nyovest have also been CIROC brand ambassadors in recent past.