Adenike Goncalves is a Lagos Make Up artist who has distinguished herself from her peers. Presently, she’s one of the few, if not the only Make-Up artist who specializes in Permanent Make-Up; a new fashion trend for ladies who always like to look good and flawless.
She is a Lawyer by profession but her love for fashion made her travel overseas a few years ago. She traveled to the US, to learn the rudiments of makeup at the Elite Permanent Makeup Academy, Santa Monica Boulevard, Los Angeles in California. There, she learned all that she needed to learn on makeup but more especially on Semi-Permanent Makeup. She learned how ladies can carry a makeup that will last for a year.
“I went to learn this so that I can help reduce the burden of many ladies” she explains. “Ladies don’t have to worry any longer to do make up each time they are set for work or outings. With semi-permanent makeup, you are ready to go.”
In the interview below, this young and beautiful lady reveals the various types she learned to City People ISAAC ABIMBADE. Below are excerpts of the interview.
For how long have you been in the makeup business?
I have been in the business for a while. I have always had a flare for it but because of my legal job, I haven’t really had time for it. But the main reason I went into it is because, due to my business hectic schedules, I have always found myself not being able to apply make up to work. I have always known about permanent make-up. Then a thought crossed my mind that many people would be in my position, many business ladies especially. Many people who work 8am to 5pm. I see people in their cars trying to do their make ups on their ways to work. And I said to myself that there could be a solution; you know, with women trying to wake up in the morning and drop their kids in the schools. I just believe everybody needs to look beautiful regardless of how busy your schedule is.
I really took interest in Semi-Permanent Make-Up because normal make up is every where already. I just felt that, bringing a solution for women in such a way that you can still look good, you can still slay without having to make-up. The truth is that, everybody loves a good face. So, that encouraged me to go to an academy in California, USA. I learnt Permanent Make-Up at Santa Monica Boulevard, Los Angeles, California, USA.
I want to focus on Micro Pigmentation, this is a semi-permanent make up technique, whereby you create an illusion of hair. I don’t know if you see some of the celebrities like Kim Kardashian, Beyonce, they wake up and it seems like wow; They look flawless and beautiful.
Why did you dump Law for Make-Up?
I didn’t dump Law.
When you finished school, where did you practice?
Before I finished from school, I was already under the tutelage of SAN Seni Adio. I have always been a hardworker before I even left Unilag. Whenever I was on holiday, I used to go to the Law firm to learn. So the truth of the matter is that, while I was there I knew what I wanted for myself once I left school. I found out that I wanted to be on my own. So, I already had the necessary tutelage I needed to run my firm.
I run my own Law Firm and like I said, I’m also a Maritime Consultant. Because the way Nigeria is, you have to generate income from different sources. That’s one of the reasons why I also went for this. And it (make up) is something I love to do because it’s permanent make up.
How did passion for makeup start for you?
I have always loved make up right from time but I saw that the market is saturated because there are lots of make up artists. So, I did a lot of research on Semi-Permanent Make-Up before I went to California to study it and hopped on the hollywood trend.
I decided I was going to go for it and that was last year. So, like I said, when you see women like Kim Kardashian, Beyonce, Rihana, they’ve got all of these procedures on them also. And many of us we see them and say they look so beautiful, flawless. So, an average Nigerian can look like that now with Semi-Permanent make up.
Another reason why I went for this like I told you is that, I have a very busy schedule and I always found out I couldn’t make up while going to work. No matter how busy you are everybody wants to see a beautiful face.
Tell us more about this semi-permanent makeup!
We have different types. But the major ones we have, is No 1, Micro Blading: Micro-Blading is an art of Semi Permanent Make-up on the eye brow, whereby, you create an illusion of hair on the eye-brow and it’s permanent for about a year, depending on your skin type. With Micro Blading a lady doesn’t need to put eye pencil on her eyebrow; you don’t need to bother yourself with eye-brow. Another one is, Semi-Permanent Pink Lip. These are for people with black lips. Some people smoke and their lip are dark already or some people just want pink lips. And once you have Semi-Permanent Lip done, you don’t need any cream.
We also have Semi-permanent Eye Liner and Lash-Liner. This depends on what you want, if you want the wing –Eye Liner, we give you that. If you you don’t want the wing or you want something subtle we give it to you depending on what you want.
Now, you can have a natural look and still look like you have a Make-Up on. The point is, look good all the time.
Another interesting one for men is called scalp micro-pigmentation. I term it Rooney’s procedure. With this, you can have your hair back. Its a non-invasive procedure for men with receeding hairline or men who have gone bald. And that was what exactly what Rooney did with his hair and I found out that most Africans men have this issue. Women too can also have it.
Then, we also have Scalp/Scar camouflage. These are for people who have scars. I can treat any scar with scalp-micro-pigmentation technique.
I went for this because it’s a major issue for women. Women love to look good. Looking good is good business. Most women don’t have the time to make up every day.
And another thing is that, some women don’t have eye brows on them. They will need this semi permanent make up, called Micro-Blading and it will last for about a year on them. Some women don’t even have any brows on them. Micro-Blading will help them even if you don’t have hair. The micro blading will help you to shapen and give you that desired shape and for someone without hair, your eye brow will be full like you have got hair.
My target also, is for workers who work 8am to 5pm. Many of them don’t have time to make up. They are the ones that really need it. Once you have this on, you don’t need to bother every morning with make up while going out or to work.
Can we know more about you?
I’m Adenike Juliet Goncalves. I’m a Lawyer and a Maritime Consultant, and recently, a micro-pegmentation specialist.
I attended Queens College, Yaba, Lagos. I attended University of Lagos.. I run my own Law firm.
Can we know more about your parents?
Goncalves is a Brazilian name. I was born into a humble Catholic background; into the family of Mr. and Mrs Alex Goncalves. My two parents are retired, they used to work with Nitel. My mom and dad are from Lagos.