A video promoting women’s empowerment has gone viral in India, racking up over 2.5 million views in 48 hours.
The clip, titled Nayi Soch (New thinking) was broadcast by the Hindi language Star Plus television channel.
It features prominent Indian actor Aamir Khan as fictional Gurdeep Singh, a sweet shop owner who speaks highly of his children for their role in his thriving business.
When a customer appears impressed at the work of the “very worthy sons”, Singh corrects him: “Not sons…my daughters!”
Image copyrightYOUTUBE/STAR PLUSThe video shows Singh and his two daughters standing proudly in front of their sweet shop, Gurdeep Singh and Daughters.
“It not only questions the gender discrimination that still exists, but also iterates our belief that it is time for fathers to step up and inspire their daughters with confidence and self-belief,” said Uday Shankar, the chairman of Star India which owns the TV channel.
This isn’t the first time Khan has been linked to promoting the role of women in society.
Just two months ago, he starred in a Indian biographical sports film, Dangal, about a father training his young daughters to to become wrestlers. It became Bollywood’s highest-grossing film of all time.
The film is based on the life of Mahavir Singh Phogat, a state champion wrestler who coached his daughters in his craft, who became champions in their own right.
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