Electronics giant, LG last Friday did what they know how to do best – launch another innovative product into the Nigerian market. The introduction of the product was so phenomenal that some of the top shots of the group came in from Asia and around Africa to witness and partake in the occasion. And of course the special host of the day was the man who ensures that LG reaches every home in Nigeria, Mr Mohamed Fouani. He is the franchisee of LG in Nigeria and runs all the topnotch LG stores in the country.
The atmosphere around the venue at the Lagos Sheraton and Towers was a pointer to an epoch-making event as the premises of the five-star hotel was adorned by LG branding materials. Anchored by Nigeria screen Diva, Beverly Naya , On Air Personality and inspirational speaker Toke Makinwa was introduced as a special guest the occasion.
The visitors from Asia as well as Nigerians alike were thoroughly thrilled by various dancers and performances, making Mr Fouani to proclaim that Nigeria is indeed talented and can hold its own anywhere in the world in terms of creativity.
This was part of the crescendo that built into the unveiling of the most aesthetic and technologically advanced air conditioner in Nigeria. In fact, the design of the air conditioner alone was enough to win awards but the features of the climate control appliance was revolutionary in all its ramifications.
The new air conditioner is called DUALCOOL Premium Floor Standing Air Conditioner. The product is first of its kind to be introduced in the The Middle East & Africa region apart from the Korean market. According to the company, LG DUACOOL Premium is a life changer because it’s beyond just an Air Conditioner as it is packed with health benefits for our consumers and other mind-blowing features that you would desire to have in your kind of AC.
Announcing the launch of this new range of air conditioner, Mr. James Lee, President, LG Electronics, Middle East & Africa Region said; “As a global company, LG Electronics has come a long way in supporting millions of households with quality, cutting-edge technological products. Our philosophy to technology and innovative designs has obviously endeared us to our esteemed consumers in Nigeria and all over the world.
“The new product is equipped with Dual Premium Design and unique features such as LG ThinQ, Air Purification, Ice & Custom Cooling, Energy saving and many more. LG DUALCOOL Premium Air Conditioner comes in Rose Gold and White Colour, they are truly an epitome of beauty as they add décor and novelty to your home.
Compared to the general cooling of 10.8℃ in average, LG DUALCOOL Premium Air Conditioner blows 6.8℃ wind in average to provide instant cooling when it is turned on. Even the electric fans adjust the wind directions. It does not make sense an air conditioner is unable to adjust the wind directions. The Air conditioner provides custom cooling of direct-indirect winds with up down left right wind control.
In his remark, Mr Mohammed Fouani, Managing Director, Fouani Nigeria Ltd, said LG has been consistent in producing quality products that meet the yearnings and aspirations of customers.
With the event on Friday LG has successfully put the competition on its toes.