There is no doubt that Social media has come to stay in Nigeria and many female Entrepreneurs are also keying into this new digital method of doing business. Businesswomen are using this new media to market their goods with little or no cost. Instagram is one of the most common methods of online marketing, many businesswomen have been able to build a huge customer base and this makes them smile to the bank with millions of naira every week.
Many love the idea of selling their wares on Instagram because of its many advantages. One of it is the use of pictures more than words which makes it require little or no education. It also makes many brands visible via the use of a sponsor’s post which makes the brand more visible. It also increased brand visibility. Instagram can respond almost instantly to industry developments and become heard in your field. It can be much cheaper than traditional advertising and promotional activities. Social content can indirectly boost links to website content by appearing in universal search results, improving search traffic and online sales. You can deliver improved customer service and respond effectively to feedback. Another thing is that Customers can find you through new channels, generating more lead and increase loyalty and advocacy from the customers you’ve connected with.
It may amaze you that fabric merchants who are initially used to the traditional way of selling their fabrics have also embraced Instagram and fan marketing their wares. Though they retain their shops but they post their fabrics online on a daily basis. Some fabric merchants have over 70 thousand followers on Instagram. Even people who have not met them in person order and deliveries are done without hassle.
Back in the days then you need to visit a fabric merchant shop, a jeweller, shoe merchant, gold merchants, and all to buy all that you need but reverse is the case now as all your orders could be done on-line. The fabric merchant takes order on-line and sends to their prospective clients. This has made them smile to the bank every week.
Let us gist you about Alhaja Morufat Demola Shabi, the top fabric dealer whose brand is making waves on Instagram. She has been a fabric merchant for over 30years and still counting. This stylish Lagos fabric dealer has a very strong Instagram presence. Her pretty daughter, Mrs Adejoke Ogedegbe who is a fabric merchant handles the Instagram page which has over 33k followers. Mrs Adejoke also runs the Morkal Aso-Oke which is also doing so well on Instagram.
Temilade Kwamule is also one of the big brands dominating Instagram for over 10 years and still counting. Temilade used to have her shop at Yaba area of Lagos until a few years ago when she moved to Lekki. Temilade is one of the most sought after fabric merchants on Instagram with over 93,000 followers. She has supplied many Aso-Ebi for events which she always posts on her Instagram handle.
Another fabric merchant who is doing well on social media is Kemi Adamu, the pretty daughter of Mrs Usman who runs the over 30 years old fabric shop called Oyeog. Kemi Adamu who learnt the rope from her mum has over 56.4 thousand followers on instagram and she is also one of those who have been able to carve a niche for herself. She is always the choice of many clients because of her eyes for colour. She was the one who picked Aso-Ebi for Naija millionaire, Michael Adenuga’s daughter’s wedding.
Just like Kemi Adamu has leant the ropes from her mother, so also is Tosin Sokunbi, the beautiful daughter of Alhaja Kuburat Sokunbi who owns Kubis Store. Kubis who run 2 of the biggest fabric shops on Balogun Street and has another shop off Admiralty Way in Lekki has over 55.5 thousand followers on instagram. There is no day a fabric picture from Kubis store has nothing less than 500 likes.
Temitope Asabi is not just a celebrity fashion blogger behind a popular fashion brand Instagram, she owns one of the biggest fashion stores online. She sells best collections of lace which she sources from all over the world. She is a proud owner of over 100k followers and still counting.
Not many know the beautiful babe behind that exclusive fabric shop called Fabric Express but there is no doubt that Damilola Ajanaku is one of those who have been raking in millions on Instagram. Fabric Express has over 26..5 thousand followers on Instagram and she doesn’t only deal with fabrics, she has been able to diversify as she makes her money from other chains of the business. You can’t help but love her brand with her unique collection when you visit her page.
Balogun Adebisi Shakie also has a very strong on-line base on Instagram. Fondly called Bunniebees-Fabric, it has over 70.1 thousand followers. Though she has her shop at Lekki Admiralty Way but Balogun Adebisi is definitely one of those making huge money from Instagram. She travels far to get the best fabric from all over the world and make sure she uploads on a daily basis.
What of Bisola Adebanjo of Ona fabrics? Her fabrics have this way of attracting new customers that you will be forced to order for her fabric. She has her shop at Admiralty Way in Lekki Phase 1 yet she makes sure her on-line presence is visible. Bisola has over 21.6k followers on Instagram.
Is there any fabric merchant who stocks the best of haute and bridal couture-like Itunu Fabrics whose fabric store is the haven of fabrics? Itunu has over .9 followers on Instagram and she is always the choice of many when it comes to picking aso-ebi.
Though celebrities hardly pick luxury Ankara brand VLISCO as Aso-Ebi but those who know what their brand stands for her go for them and they are also doing so well on Instagram. One of them is HKG Vilsco Fabrics who is one of the official distributors of Vilisco Ankara. She has her shop at 4 strategic places in Lagos. Her shop on Adeniyi Jones is where those who want to pack wholesale and retail to customers always go while her store at Central Mall in Lekki is always a beehive of activities. Despite this, they are one of the brands making millions on Instagram. She has over 10 thousand followers while she smiles to the bank on a daily basis.
There is no bride in Lagos who doesn’t like Rinimes Fabrics. Brides who want to look trendy on her d-day will always settle for Rinimes Fabrics. Her shop on Opebi road is always filled to the brim with brides to be. Rhimes is not just making her money from her shop, she also has her clients from Instagram. Her Instagram page has over 12 thousand followers of brides who rock the Rinimes Fabric lace. So also is Debola of Fabric by Adel. Only brides who want to be exceptional on their day rock Debola fabric.
If you are opportune to see the rate at which Omotunde Temitope’s brand “ Fabric by MOOGS` fabric is worn as far as the United Kingdom and the United States, you will appreciate why she travels far to get her wares. Temitope has her shop at Anthony Village but she has many of her wares displayed on her media handle. With just a visit to her page, you will see many of her goods ready for shipment. Motunde has over 17 thousand followers on Instagram.
K1 with just a pretty wife, Titi Marshal may have a giant building where she stocks different exclusive lace fabrics from Switzerland but it may also surprise you that she has gone on Instagram to make sure her brand, Al-fathia Store satisfies all their customers. Don’t forget that she leant the rudiment of the trade from her adorable mother, Alhaja Mosun Masha.
Foradora Fabrics is always the choice of many who like their aso-ebi’s unique and eye-catching qualities. Though she has her shop at Surulere but Foradora is also very popular on Instagram with over 20 thousand followers on Instagram. She is one of the most sought after on Instagram because of her fabrics that make guests look fab.
Jumoke Animashaun, the pretty wife of Epe Prince is always the choice of many Lagos happening babes who want their aso-ebi to have class and finesse. She runs the popular Elsies Fabric at Ikota Shopping Mall and also has a very strong Instagram presence. Many who want to stand out at parties always settle for Elsie Fabrics. Fabadore does strictly Ankara on Instagram but her collection fuels and ignites creativity. That is why they are one of the most sought after.
Mrs Bukola Olofingorite and Mrs Wuraola Fasoranti may be young but they have a very strong Instagram presence due to their unique collection of fabrics. Mrs Bukola Olofingorinte is one of the most sought after Aso-Ebi sellers with over 33.7 followers while Wuraola Fasorati has over 46. 9k followers.
Ask around town about Nicky Coverings and you will be told that she is one of the most stylish Lagos fabric merchants. She has not only registered her brand with her fashion prowess on Instagram, but her collections are also unique. She has over 36.7k.
Hajia Omolara Adunwo is one of the Lagos happening babes who run a big fabric brand. She is the Ceo of Aso-Ebi by Laviva. She is always the point of contact for many pretty babes. She has over 32k followers.
SAS is one of the big fabric brands popular among the rich. The store has been in existence for over 40 years and still counting. Though the founder is late but 2 of her pretty daughters see to the affairs of the shop. They also have a strong Instagram presence.
Doyin Akinriola is Sexy and pretty. Her style is distinct and always stands her out among other fabric merchants. Doyin sweet is the elder sister of Teniola, the superstar. She has over 36.5 followers.
Others fabric merchant who are some of the most sought after brands on Instagram are, Mofeeemporium, Fabric by Jadesh(18.10). Nike Ajiwe of Fabric Rush, Danitu (18.1), Omobolade Kafilat Akande of Bb fabrics, Walex fabric, Mariam of Fabric Embassy, Lolade Tinubu-George of Lolar FABRICS, Fabric Rush Boss, Kb fabrics, Mosopefoluwa Okesanjo of Fabric by Mo, Olanike Lawal(fabric-by-aiisha), Teal fabrics and Stitches, Superdiva Fabrics, Lavina Fabric,Fabric studio-by=jay, Fabricelite by Laide, Daity Fabric(Lekki), Fabrics and more(49.8), Delmont Fabrics, Zohara Fabrics, Larossa Fabrics, Vikki Online Fabrics, Hdg fabrics, Zeayah Fabric (Strictly Ankara), Fabric station by Labisi,Deroyal Fabrics, Fabric Saleng,Sisialarofabric, Cystal Fabrics by Khemmysola, Tanwa fabrics, Ebony fabrics to mention only a few.
While the female fabric merchants are making millions on Instagram with their popular fabric brands, another sector that has been dominated by many female entrepreneurs is the beauty and cosmetics sector. One of the leading female entrepreneurs in that sector is Alhaja Bunmi Agbeni, the CEO of Bismid cosmetics in Lagos. She has been dominating that sector for over 10 years and counting. She is also one of the pioneers of that sector on Instagram with 28.6 followers.
You have to be new in Lagos not to know about Susan Channel’s cream brand. It is owned by former Nollywood star, Susan Channel. She has over 101k followers. What about Abimbola Afolayan, the Nollywood star who also doubles as a beauty therapist? Bimbo Afolayan has over 421k followers on Instagram.
Another beauty expert who has a very strong Instagram presence is Hermajesty luxury skincare. This brand has over 28.7k followers and it is owned by Flawless Skin Ceo, Bimbo Kashamu. Bimbo Kashamu’s brand is popular among many super-rich Lagos celebrities.
Another beautician whose brand is very big on Instagram is House of Phreeda boss by Fareeda. This plus size beautician has a very strong Instagram presence. She has over 25.5 followers.
Ask among many young Nollywood stars about Poshglowskincare, you will be told she is the one who supplies many super-rich Lagos babes. She has over 52.5 followers on Instagram.
You can`t see Bisola Yusuf, the Ceo of Beesoul luxury skincare and not watch her with admiration. Her skin is one of the attractions. She runs Bessoul Luxury skincare on Instagram with over 15.4 followers. Other cream brands on Instagram her Jadesh cream run by Jadesola Odunmosu, the tall, sexy fair-skinned care expert. Though new, but her brand is registered on the minds of many super-rich big babes.
Can we talk about female entrepreneurs dominating Instagram page without mentioning the big female celebrity designer, Toyin Lawani? She is one of the biggest Nigeria Female Entrepreneurs who has her hands on many businesses that are all doing so well. She is also one of the most sought after female designers for the rich. Her cream brand is also doing so well. What about her styling profession? Toyin Lawani styles the high and mighty. Her Instagram page has over many thousands of followers who are big brands.
Another female entrepreneur whose brand name always comes to mind on a daily basis is Bunmi Olatunji, the CEO of popular luxury brand, Bunmi- who has over 96.2k followers. She is the choice of many rich female celebrities who want to stand out looking pretty as always.
So also is Abimbola Brownstiches, whom many call the Queen of Blings. She has over 74 thousand followers on Instagram. CEO Luminee recently celebrated her 1 million followers on Instagram. Her brand is as popular as her face.
Bolatito is the younger sister of Lagos society woman, Fadeke Kupoluyi and she runs a popular fashion brand called Tolitotee in Ikeja. Idera O, the pretty daughter of Alhaja Morufat Shabi is also making a huge impact on Instagram with her fashion brand, She is the brain behind “Twenty-Sixth Stitches in Lagos. She also plays big in interior and fragrance. The international trained stylist surely knows all about her fashion and style.
The fashion sector is not complete without Kiks Place and Novianated. Kiks is the Queen of Boubou and that why many patronise her for their trendy boubou. Noviated is known as the innovator of many unique styles.
Alhaja Olaide Olohunwa is one of the biggest Senegalese sellers in Lagos and Ibadan. Fabulous Outfit runs the biggest Senegalese store in Ibadan and many rich Ibadan celebrities buy their Senegalese from her. So also is Alhaja Olade Olohunwa. She runs the Lagos Market. Her designs are exclusive to her and she travels far to get her collections done.
Lorescouture Fashion brand is not just popular in Nigeria, her brand travels far across the world. The gentle and soft-spoken celebrity designer has a very strong brand on-line.
Have you heard of Aramites couture in the city of Ibadan? Aramites has made a name for herself on Ibadan social scene. She is a fashion designer, a rice supplier and also has a cold-room. Other female designers are Iyshacouture, Bimmar couture, Shawlercouture, Omis couture, Shakara Couture, Trisho-couture, Devoque couture, NHN Couture, Cuttie outfit, Fashion1apparel, Bamnuellas, Tekolvic-de-Taylor by Liz Dalsiva, Maffa couture, Teekay fashion, Log in house of fashion, Talomade fashion by Bunmi Ayuba and many others
Back in the day, you hardly see celebrities buying 18carat online but the reverse seems to be the case now. Many female big players in that sector now display their wares for many of their prospective buyers to buy. One of those in that sector making big waves is Jewellery Affairs owned by Otunba Risikiyat Adesoye. This 15 years old brand has also inspired Mayomi Ogedegbe who is the Ceo of Meeyas Gold. That brand doesn’t only do exclusive, they also don’t reduce their scale because it’s a big brand. You can’t also find their collections at other stores.
Tolu Jewelry Empire may stay in faraway United State where she sells exclusive 18carat gold, but her brand is very popular on Instagram. The ebony pretty big babe is no small fry when it comes to stocking best collections of gold. So also is Arammo Saidat Asabi and Abike Gold, they are one of the big London celebrity gold merchants rocking that scene. Despite staying far away the United Kingdom, many top Nigerians celebrity buys from them. SSo also is Bistex Gold in Canada who stocks best of 18carat gold in Canada.
Other female Gold merchants who are big players on Instagram are Nissigold, Mobbis Bijoux, Ameerah gold, Bola Gold, Anike Gold, Jewelry atelier, to mention a few.
They sell unique Brazilian Gold which you could mistake for 18carat Gold. Their collections are very unique as they travel far to Brazil to make them. We are talking about Bimbsgoldjewelry, Abishine, Jewellery talks, Banke Gold, Sterling Silver, Lolu Jewelry, Abike Elesho, Branella-Gems. They are home of exclusive Brazil earrings.
Is there any party where you will find the female celebrities not applying best of make-up? The answer is No. Let us gist you about female entrepreneurs whose brand is a household name on Instagram. We are talking about Banke Meshida of Bmpro of Nigeria. Her brand is not limited to Nigeria alone as she travels far to handle make up big celebrities. Banke has a huge client on Instagram. Another brand which is the choice of many Naija bride is Tshakky. Yes, Mrs Sakirat Titilope’s brand is dominating Instagram social space. So also is Melanin skin Teniola Kashamu, she is the brain behind that popular Instagram page, Tenicoco. Other makeup brands making waves on Instagram are Topal touch, Eewatmakeover, Ibvmakeovers, Glitterstouch makeover, Oteniara make-over, Tyimpression makeover(top Abeokuta celebrity make-up artist) and several others.
These female entrepreneurs are so creative. Their sector is not one of the regular businesses you may likely look at but they are big players in that sector. We are talking about the cocktail and drinks and dessert sector which is dominated by a female entrepreneur like Bola Okolie of Bonix, February25th cocktail by Barrister Adenike Adebiyi, Kreative cocktail who introduced the Gariyoyo on instagram which is now shared at many naija parties worldwide. Other female entrepreneurs who play big in that sector are Iceberrycocktail, Rldessert by Lolade to mention few.
This next group are celebrity food vendors whose pages are filled with hot spicy food that will make you salivate. We are talking about Astoria Foods, Malas, Adepeju Catering, Bukky Ayetigbo the Ceo of Swallow It, Tade Ayeni of Party Chef are few of those whose brand are popular on instagram.
Let’s tell you about this top female service provider whose brand is big on instagram. We are talking about Abimbola of Subtle Eleganza who is one of the faces Nigerian decoration. She is one of the biggest decorator whose brand is big in Lagos. So also is Mrs. Unmibi Rostal Flowers. Her brnad is big online with many followers’. Funke Bucknor of Zaphire, Golditeventssolution by Hajia Kafaya are also very big on instagram.
Among other female entrepreneurs whose brand are big on Instagram are Yetunde Balogun of Yettiescake, The coral factory, Beecee collections and fabrics, glam fabrics by Mide, Tayocuts (biggest haircut Saloon owned by a female for females), Alhaja Lara Onikotu, the Ceo of Larrint Shoe, Alhaja Taibat Elemosho, the Ceo of Montai Shoe, Heresscouture, the most sought after baby fashion brand, Lumpsy Babywear, Celina Babywear, Batinezz (top Lekki car wash owned by a female) and many others.
– ABIOLA ORISILE