His real name is Prince Ayoola Owolabi Shoremekun. But everybody calls him, Mr. Moschino. This is because this Lagos businessman who does a lot of buying and selling wears only Moschino labels, from head to toe. Infact, anytime you see him, he is always dressed in Moschino outfits. It is either he is dressed in Moschino Shirts, Moschino Tee shirt, Moschino branded shoes, wristwatch, bags and accessories. As a matter of policy, he does not wear any other label. That is why he has been nicknamed Mr. Moschino.
For those who still don’t know who we are talking about lets quickly tell you about Ooni of Ife’s Brother in law. He is happily married to Princess Adesola (popularly called Yeye 2). A few days back, Prince Ayoola Owolabi Shoremekun told City People how he got the nickname, Mr. Moschino. How did it start? How did he get the name, Mr. Muschino. “I got the name Mr. Moschino from my fashion sense and the love I have for that brand. I have been with them for about 14 to 15 years. I used to model for Moschino way back around 2010 and 2011 (Premavera) for the plus size. I did it for some time, before I got out of the model stuff. The reason I picked on Moschino, in particular is because the brand is so unique. The head office is very close to my house then, in Milan, where I resided for many years. So, I see the brand as one that is very unique. The fact that I wear the shirt, the shoes, even some of my suits, even some of the bags that you have seen with my wife recently are all Moschino products”.
“Way back, back in the day, around 1998 before I travelled, I was at the British Embassy, one day where I met Alhaji Wasiu Ayinde (KWAM 1). I saw him wearing a shirt that was tagged MOSCHINO. He doesn’t really know me. So, I saw him wearing the shirt, with the tag Moschino. And I was like, this is a nice shirt. Years after, I travelled abroad, and the same Moschino that I saw on K1 was the same brand that I saw their shop around my house. So, I went there to see them. I said Ok I will have to go for this brand. I got hooked on their label. From then, till date, my love for Moschino has grown, or put differently, my passion for that brand has grown, and soars everyday. That is why people tagged me with the alias of Mr. Moschino.”
Has he been able to influence a lot of his friends to start wearing that brand? “Of course yes. I can say because I have been wearing that brand, a lot of my friends have taken after me. A friend of mine, Dupe Amusan, she is a bit older that me. She has also developed a love for Moschino, because of the passion I have for Moschino. She is the Gucci type. She changed to Moschino. There are so many out there. There is another friend of mine, Titilayo Pedro. She is a friend in Texas. (Airlington, Texas). She also has a passion for Moschino, because I have a passion for Moschino. Don’t forget Moschino caters for both male & female (Unisex). The brand has been aorund since 1984. My wife, Princess Adesola also wears Moschino.”