The recent introduction of Chi Exotic and Chivita Ice Tea in 330ml cans to the Nigerian market is gaining positive consumer reviews as its popularity soars. The innovative Cans are resonating with consumers, particularly millennials, who are increasingly relating to them at the times when they need fruity nourishment and natural refreshment.
The Chi Exotic and Chivita Ice Tea 330ml cans has become an ideal choice for millennials and many others alike, not just because they are contemporary, but also because they are convenient and easy to carry, thereby complementing the consumers’ lifestyle.
A cross section of consumers recently interviewed confirm that the Chi Exotic and Chivita Ice Tea 330ml cans have the same great taste as the products in the Tetra Pak packaging. They agree that carrying and drinking from the new Chivita Cans exudes confidence and style.
One of the consumers who expressed his opinion on the new Chivita Cans was Timothy Ugwu, a Lagos based journalist. He noted that the popularity of the Chi Exotic and Chivita Ice Tea 330ml cans among millennials can be attributed to the creativity of the Marketing Campaign which features emojis that are portrayed in a unique way that expresses the Nigerian diversity in a cool and trendy manner.
“I have seen the “Chivita New Cool Cans’’ Television commercials severally and believe that as long as the brand keeps coming up with new and exciting ways to engage and be relevant to consumer needs, they would continue to remain the preferred fruit juices choice.” he said
According to Toyin Nnodi, Marketing Director, CHI Limited, “Chi Exotic and Chivita Ice Tea in the new and attractive 330ml Can is the latest innovation from Chivita. We desired to launch Nigeria’s favourite fruit juice brand in a new and exciting but relevant format that would meet consumers’ needs. We are glad that our recent launch has achieved genuine consumer appeal; the positive feedback we’ve received from consumers and other stakeholders has been fantastic.”
Brand Manager, Chivita, Ademola Mafikuyomi, re-iterated, “At the retail price of N150 per can, we have provided our Chivita juices in yet another affordable pack format. The convenience of this trendy, on-the-go 330ml Can packaging would ensure that our consumers continue to get the same natural refreshing taste, fruity nourishment, and satisfaction that they desire in another packaging choice to choose from.”
For market watchers, the innovative packaging strategy of CHI Limited to target hip, trendy, and on-the-go consumers is a step in the right direction.
The Chivita 330ml Can would further deepen market penetration in the mid-size packaging segment for the Chivita brand that is already the leader in Nigeria’s fruit juice market.
Chi Exotic Pineapple Coconut & Chivita Ice Tea Lemon in 330ml Cans at the affordable retail price of N150 per can be purchased in Chi Shoppes, supermarkets, departmental stores, markets, and neighborhood stores across the country.
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