There has been a surge in the production and distribution of counterfeit goods across the consumer goods industry in the last decade. In Nigeria, a considerable number of products in the market are substandard or fake, marketed as the original brand.
Counterfeit medications are responsible for causing the deaths of over one million people every year. Shockingly, this figure is greater than the number of deaths caused by malaria or wars worldwide. The presence of counterfeits also results in significant financial losses for brands.
These losses are a result of loss of confidence by consumers, the image of organisations, reputation, revenue, profits etc. Some manufacturers have had to close shop or discontinue brands due to the impact of counterfeits.
Some manufacturers have made attempts to mitigate the impacts of counterfeits on their brands by implementing some Counterfeiting solutions such as bar codes, batch tracing using batch codes, and original brand verification using codes sent to dedicated servers using cell phones. These measures have not yielded appreciable results.
Tracing counterfeits back to the source should be the goal of any anti-counterfeiting measure deployed by any organisation.
Cypheme, a French company uses artificial intelligence capable of detecting counterfeit products by analyzing their packaging with a neutral network using only a cellphone’s camera.
At Cypheme, we believe that attacking is still possible. Our technology allows for an efficient and permanent response to the threat of counterfeits.
Some of the industries we serve are
1. Food and drinks, 2. Wines and Spirits, 3. Fashion accessories, 4. Pharmaceutical, 5. Documents protection.
We will be ready to provide more details should you need our services.
Local representative.
Oluwole Oduneye
yinkaoduneye@yahoo.com
08034197378
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