Seven-Up Bottling Company has been a leading manufacturing company in Nigeria for several decades, making a significant impact on the country’s economy and the lives of consumers. The company has a close connection with Nigeria since it was founded alongside the country’s independence on October 1, 1960. The first 7Up bottle was introduced to the market at that time.
SBC has celebrated alongside Nigerians at every major milestone in the country’s history, demonstrating a commitment to creating a lasting impact on the nation and its people. The company has consistently produced high-quality beverages that have become favourites among the Nigerian populace.
SBC is responsible for producing and distributing many popular soft drink brands, including Pepsi, Mirinda, 7Up, Mountain Dew, H2oH!, Teem, Lipton Ice Tea, and Aquafina premium drinking water.
The company aims to preserve and evolve its legacy of beverage production excellence, with a mission to offer innovative products of the highest quality. Recently, SBC introduced two new drinks, Hydr8 100 and D’Vybe, which reflect the company’s dedication to innovation and customer satisfaction.
These new products address the changing needs and preferences of consumers, providing them with an exceptional beverage experience. Hydr8 100 is a carbonated isotonic drink packed with essential vitamins and electrolytes, available in Strawberry, Pineberry, and Tangy Twist flavours. Meanwhile, D’Vybe is a sweetened carbonated soft drink available in two flavours, Chapman and Ginger.
SBC’s dedication to excellence is demonstrated not only through its outstanding beverages but also through its thoughtful marketing and advertising strategies that highlight the unique backstory behind every product. For instance, the tagline for Hydr8 100 is ‘Keep Your Bounce’, which encourages customers to stay rehydrated, refreshed, and reenergized, while D’Vybe promises to make “Every Moment a Vybe.”
As Seven-Up Bottling Company celebrates six decades of excellence, we eagerly await how the brand will continue to evolve in stride. With a legacy firmly established and a commitment to innovation and customer satisfaction, the future looks bright for Hydr8 100, D’Vybe, and the company’s continued impact on Nigeria’s beverage industry.
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