Established in 2009. Kano, Nigeria based Popular Company ASPIRA, manufacturers of household dental and laundry Products recently unveiled, hugely popular Music Act Davido as their VIVA Brand Ambassador. It opened with him promoting their VIVA PLUS detergent powder. The event done in a lavish but stylish event in Lagos, V.I Radisson Hotel signals their marketing and social intent. On social media like Twitter, #VivaDavido was excitedly retweeted by Fans of the Hit Maker, Davido himself. He and many others involved in the Project expressed their willingness to make Viva Plus Laundry Powder a must-have in Nigerian households. Citypeople’s Titilope Oshunlalu reports.
Popular Media Consultant, Mercy Alexander: Viva Plus Laundry Powder is unique. It’s carefully produced and gives extra protection in these days of Covid 19. Sanitizer is not enough especially when you go everywhere and might not realize what gets on your clothes. Washing them with Viva Plus detergent is very reassuring and it smells so nice that I tell you, since I have been using it, I stopped wearing perfumes.
Rounding up her chat. Event CEO and Media Consultant, Mercy Alexander said that she is very excited at Davido’s unveiling as the Brand Ambassador for Viva Plus as the feedback from the general public has been very good.
Mr Santhosh Kumar Nair, Head Marketing Aspira Ltd said that the brand had Viva plus Sanitizer out a few months ago to do its bit in combating Covid 19 but the Viva Plus detergent has been out for a few years but now, we believe it is important to bring it closer to our Users far and wide hence the decision to work with Davido, who we all know is very popular and hardworking and can expand our brand among young and older users. We are proud of our products and I can honestly tell you that Viva plus detergent can compete with the best globally due to being a very tough stain removal, with multi- enzymes elements on it and Users will see the difference compared to others while using it.
DAVIDO: Speaking at the Event, Davido himself added that it was a no brainer for him to be the face of Viva Plus as Aspira is a reputable company. Continuing in Pidgin English, ‘ Everybody dey wash clothes I hope so, not only in Africa but worldwide, and Viva Plus is a product I recommend to my Fans and everyone. I want to thank Aspira Ltd for this opportunity.
And Davido, his fans and Aspira Ltd themselves have been giving Viva Plus detergent a lot of publicity online especially on Twitter as shown below
@Davido: Pleased to announce my latest partnership. I want everybody to get familiar with the best detergent in the land by an eco-friendly and youth empowering brand. Everyone go follow and patronize @AspiraLtd.Lets get them to number 1!#VivaDavido!
DAVIDO FANS ON TWITTER. @Danich- man: If Davido says this is the best, then it’s my new brand if detergent from today. 30BG gather here!
@Rabson Lee : As from today, this just has to be my detergent as I am concern , my clothes have to smell perfectly as Davido’s own. #VivaDavido
@Sunday stanley:. Anywhere davido go, na to follow sharply.
@Hademy Adeyemi The soap is underrated…it is the best. Free ad.. beta Dan the bes detergent you know…I can guarantee you cos I use it.
@AspiraLtd: Aspira unveils singer, Davido as Viva Brand Ambassador . #VivaDavido #Viva #aspiranigeria #brandambasador
Davido fans continues even on our own Titilope Oshunlalu’s @titi-akinbo Twitter page.
@DamilarePeters. E choke @davido is the best and I will start using viva plus going forward.
@victoriaike5 . I love the Detergent already …came across it in February. Please don’t reduce it’s activeness that’s what we actually look out for asides superb fragrance.
@i_am_ AIA_ I followed una because of number 1 @davido.
@bros_tobi Wowwww. E choke o.#VivaDavido.It is safe to conclude that Aspira Ltd’s Viva brand and Davido are a match meant to be as shown on various Media and commercial platforms since the Lagos, Nigeria unveiling on 22nd of April, 2021.
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