Dr Kunle Adeyemi is the Managing Director and Chief Executive Officer of Sterling Homes Limited.
He is a result-oriented and excellence-driven young man, imbued with a passion to make a difference. He is a Biochemist who went into the Real Estate business. He holds an MBA from the prestigious Lagos Business School (LBS). He is also a member of the good standing of African – American Chamber of Commerce. He was recently conferred with an honorary Doctorate degree award in recognition of his contributions to the Real Estate industry in Africa. He is also an executive member of the Real Estate Developer Association of Nigeria (REDAN).
Adeyemi a young unassuming entrepreneur with over a decade of relevant experience in the business world, his dedication and unreserved possibility mindset is highly contagious. He is an Alumni of Daystar Leadership Academy (DLA) and Word of Faith Bible Institute (WOFBI). He is also a recipient of numerous prestigious Local and International awards.
He is the Managing Director of Blue – Bricks Constructions, Executive Director of Jewels Realties Limited, Managing Director of Swift Concept Limited and Jewels Consult Limited.
A few weeks back he spoke to City People ISAAC ABIMBADE at the Annual General Meeting of Real Estate Developers Association of Nigeria, Lagos Chapter, that took place at Civic Centre in Victoria Island, Lagos. He spoke about many things about real estate but why Sterling Homes is different from other real estate companies. Below are excerpts.
Can you tell us more about Sterling homes because we have been hearing a lot about the company?
My name is Dr Kunle Adeyemi. I’m the MD/CEO, Sterling homes. Sterling Homes is a real estate development and management firm and we’ve been in operation for about 11 years. We are passionate about providing housing solutions. We’ve been able to do this in different capacities by providing housing solutions for housing schemes in Lagos, Portharcourt, Abuja, Ibadan etc. Also for the land scheme, our target cut across caders; The low income, middle income and high-income earners and we are very passionate about what we do. We are out to demystify the myths that housing is only selected for a few. We want to ensure that every Nigerian have a home and Sterling homes is passionate about this and we have been doing this for about 11 years.
What set Sterling homes apart from other real estate firms?
Excellence. We are excellence-driven. Everything we do at Sterling homes has a torch of excellence. And our after-sales services, customer’s satisfaction is top-notch. These among others are the things that stand us out among other real estate companies. Timely delivery, excellence driven, customer’s satisfaction, especially after-sales service and others.
Why Sterling? What do you mean by the name and what were you trying to say about the name?
Sterling stands for excellence. It stands for something different from others. It stands for standing out from your peers. The word Sterling connotes Excellence and that’s what we stand for and what we are doing.
Before real estate what were you doing?
I was a Biochemist from the University of Ilorin. I was trained to be wearing laboratory coats but after a while, I developed a passion to provide affordable housing solutions, because I came with a philosophy that says the environment influences the way people think and the way you think become who you are. So if you can create an enabling environment; a gated community that promotes excellence, I think it’s going to influence the way people think. The chances of a child born and raised in Ikoyi to succeed is higher than someone raised in Ajegunle. The difference is the environment. We believe the environment influences the way you think.
What have you been able to achieve in the last few years?
Awesome! We’ve been able to create an ideal environment that promotes excellence. Ideal gated community popularly called the estate, which is targeted toward low, middle and high-income earners because we have them in different classes and different environments. We have projects targeted at high-income earners situated in some prime areas like GRA Ikeja and in some parts of Lekki and Ikoyi. We also have some projects targeted toward the middle-income earners in areas like Omole, Ogba, Ibeju-Lekki and some other areas.
We also have some land schemes strategically designed with tailored made payment plans, at zero interest, targetted at low-income earners. We have some of these schemes In Mowe, Agbowa, Atan, Agbara and some other places. We have been able to house thousands of Nigerians and we have made them realise that of not making them become house owners but homeowners over 11 years in the business of the real estate.
Where do you see Sterling homes in the next 5 years?
We are taking over! Simply taking over the African market. We want to go beyond the shore of Nigeria and go to the Sub-Saharan, go to South, African countries. Don’t forget that, housing or real estate is a basic need, so wherever humanity appears real estate is a problem to be solved. We are passionate about that. Don’t forget the philosophy I mentioned earlier. So we are passionate about the ideal environment.
What are your plans for the low-income earners in society?
Like I did mention, we have land schemes that are targeted towards low-income earners. What I mean by the low-income earners are the Carpenters, Welder, market women and men. Everyone deserves to have a home. We’ve got plan with a structured payment plan, that’s tailor-made to your earnings all in a bid to make you a landowner. Then we have a fantastic initiative for after-sale services that would take you through not just a landowner but becoming a homeowner within a short period.