A rising star in the Nigerian fashion scene, Damilola Edun, is making waves with her brand Mettabel’s Thread. The label, launched in 2019, has quickly gained recognition for its unique blend of cultural heritage and contemporary style.
Edun’s latest collection, aptly named “Tradition Reinvented,” is a testament to this philosophy. Each piece acts as a bridge between the past and present, honouring Nigeria’s rich cultural tapestry while catering to modern sensibilities.
“We are a proudly Nigerian brand. Our designs aim to be striking and unique, celebrating our heritage while remaining relevant for today’s fashion-forward audience” the creative designer explained.
Mettabel’s Thread has carved a niche for itself by fusing traditional aesthetics with current trends. The result? Authentic and elegant pieces that stand out from the crowd.
“Tradition Reinvented” is more than just a collection; it’s a celebration. Edun draws inspiration from the vibrant energy of Nigerian life, its diverse traditions, and the stunning natural beauty of the country. This rich tapestry is woven into garments that feel fresh yet deeply rooted.
The brand’s commitment to authenticity extends beyond design. “We source our materials primarily from local artisans and fabric producers. This ensures the quality and authenticity of our pieces, while also supporting the local economy,” she says.
One outstanding look from the Tradition Reinvented Collection is a flowing gown with a combination of purple and floral patterns, which gives the attire a vibrant yet elegant look. Purple, often associated with royalty, adds a touch of sophistication.
The floral prints on the gown complement the more structured, satin-like fabric of the bodice.
The corset-style bodice accentuates the waist and provides a modern silhouette, adding structure to the overall look.
The sweetheart neckline is flattering, and the short, puffed sleeves bring a delicate, feminine charm.
The floor-length gown maintains a modest and graceful appeal, fitting for formal or semi-formal occasions.
This outfit is a perfect choice for weddings, cultural events, or special celebrations, blending traditional aesthetics with modern tailoring.
Another outfit also caught our attention; a chic and modern ensemble with a tailored and elegant flair.
The deep navy blue colour of this dress is timeless and exudes sophistication, making it suitable for both formal and semi-formal settings. The material appears structured, likely a blend of cotton or wool, providing a polished finish. The dress mimics a blazer-inspired design with its lapel collar, button detailing, and tailored fit at the waist.
The cinched waist, highlighted by a circular belt detail, creates a flattering hourglass silhouette. It’s pleated, flared skirt adds a playful yet elegant touch, balancing structure with movement.
The minimal gold button accents elevate the outfit, giving it a luxurious feel while the black inner layer provides contrast and versatility.
Paired with classic black pointed-toe heels, the look is refined and streamlined.
Looking ahead, Edun has ambitious plans for Mettabel’s Thread. “We want to become a globally recognized brand, a symbol of Nigerian creativity,” she shares.
This vision includes flagship stores in major cities worldwide, collaborations with other fashion leaders, and a focus on sustainability. Through her designs, Edun aspires to connect people across borders and inspire a new generation to embrace their heritage.
With her dedication to innovation and respect for tradition, Damilola Edun is poised to take Mettabel’s Thread to the world stage. Keep an eye out for this rising star and her celebration of African culture through fashion.
