Advertising

The Lagos State Signage and Advertisement Agency (LASAA) has broadened its corporate social responsibility (CSR) efforts with the second phase of its “Back to School Storm” initiative, reaching four public …

Terra Seasoning Cube has once again proven that brand engagement goes beyond just celebrity endorsements by unveiling its new set of ambassadors from everyday consumers. This initiative, which follows an …

As I scrolled through my social media feed, a short video caught my attention. An elderly woman, fondly called Mama, reached into her purse to pay a young labourer. The …

Something unusual is happening on TikTok and Instagram, and Northern Nigeria is not left out. From the streets of Kaduna to the heart of Kano, everyone is talking about just …

“Pour Pure Love” is not a new phrase among Golden Terra Oil consumers across Nigeria. This evocative slogan has become synonymous with the brand’s commitment to celebrating the love and …

Lagos State Signage and Advertisement Agency (LASAA) is responding to the urgent concerns raised by a group in Surulere area of Lagos State, military officers and their families living in …

For many brands, consumer engagement ends at the point of purchase. A product is bought, used, and the relationship seemingly stops there, until the next transaction. But what if a …

FreshSight Communications, a new Public Relations (PR) agency, has officially launched in Nigeria.   The agency is dedicated to providing top-notch PR services designed to meet the specific needs of …

The bustling energy of Nigerian markets as the holiday season draws close is a sight to behold. As a journalist, I ventured into the heart of one such market to …

On Sunday, November 24, 2024, the Hall Event Center in Victoria Island, Lagos, was alight with brilliance as the Lagos Advertising & Idea Festival (LAIF) Awards celebrated its 19th edition. …