This year marks the 75th anniversary of BIC’s iconic Cristal pen, and BIC Nigeria is celebrating the milestone with a nationwide campaign that honours its legacy of reliability and value. The Cristal, long recognised for its ability to write for up to three kilometres, continues to set the standard for durability in the writing instruments market. This enduring quality helps students and professionals stay focused on learning and working, without the frequent need to replace their pens.
The anniversary campaign underscores the well-established 3-kilometre writing capacity as both a nod to Cristal’s heritage and a testament to BIC’s commitment to innovation. With the back-to-school season in full swing, the celebration reinforces Cristal’s reputation for long-lasting performance, resonating with cost-conscious consumers who want value and consistency from their stationery purchases.
