City People Magazine recently honoured Abass Ololade with the 2022 Outstanding Talent in Supply Chain and Business Award in recognition of her exceptional contributions in marketing leadership. The award recognises individuals who use strategic marketing leadership to advance operational excellence, market growth, and business expansion across sectors.
The award celebrates Ololade’s mastery of Business-to-Business (B2B) growth and strategic account management, spotlighting how her data-driven work bridges commercial success and human progress. Abass Ololade stands out as a professional redefining how companies manage high-value accounts, measure success, and scale responsibly.
Chosen from a highly competitive pool of one hundred thousand nominees across Nigeria and the international business community, she was recognised for transforming business execution through advanced analytics and strategic execution. Her work simplifies complex negotiation processes, increases speed to market, and ensures measurable financial results.
The Supply Chain and Business Award acknowledges professionals whose innovations apply strategic foresight to practical commercial challenges. The integration of market intelligence, customer intelligence, and strategic execution by Ololade reflects this ideal. Her contributions show that strategic account management can drive both substantial profit and positive industry change.
As a seasoned professional with a Bachelor of Science from the Federal University of Agriculture, Abeokuta, Ololade advances business scholarship through her extensive research and practical application. Her career merges technical rigor with professional discipline, creating frameworks that help organisations make smarter, evidence-based decisions. This complements her professional practice, where her projects deliver measurable commercial outcomes. Abass Ololade shows that business development can be both analytical and human, said a member of the City People Editorial Board. Her approach transforms data into understanding and understanding into growth. That spirit defines the Supply Chain and Business Award.
This award is about recognising professionals who combine technical depth with measurable impact. Ololade has delivered results at scale, through foresight, expertise, and disciplined execution,” says Wale Lawal, Senior Editor at City People Magazine.
Dr. Samuel Olatunji, a renowned corporate strategist, added that this award honours professionals whose use of strategic tools produces measurable, responsible impact. Ololade exemplifies these qualities through her blend of technical expertise, vision, and execution discipline.
Ololade applies business intelligence in practical and transformative ways. She has built predictive models that identify hidden revenue opportunities, dashboards that enhance transparency, and account management systems that improve upsell opportunities by fifty seven percent. Her performance analytics align sales and operational decisions with measurable impact, supporting both business growth and sustainable practices. Her early career showed a rare ability to connect market research with human insight. At Medbury Healthcare, she held full sales cycle ownership and achieved a forty-five percent conversion rate on qualified opportunities. She drove revenue growth by forty two percent through strategic account expansion and leveraged AI-based predictive analytics to improve patient compliance. Each role strengthened her skill in translating data into economic value.
Beyond healthcare, her influence reaches telecommunications and digital infrastructure. At Cobranet Limited, she owned and grew a revenue pipeline exceeding two hundred million dollars while managing enterprise connectivity accounts. She was instrumental in closing deals worth over three hundred million dollars in annual contract value. Her strategy work at Swift Networks Limited generated over one hundred and twenty million dollars in upsell revenue and boosted team KPIs by thirty percent through intensive coaching. Her earlier work at Jos University Teaching Hospital secured a fifteen percent increase in patient referrals and established direct pay corporate contracts worth one hundred and fifty million dollars in annual recurring revenues.
Her research work reinforces her professional impact. Publications such as Personalising enterprise sales campaigns through AI-driven behavioural segmentation and messaging and A multi-channel sales optimisation model for expanding broadband access in emerging urban markets reflect her commitment to research that improves real-world performance. She continues to publish on sentiment-driven churn management, marketing intelligence, and sustainable business systems. Her core competencies include strategic account management, contract negotiation, and customer experience optimisation.
She is known for mentoring professionals, training teams in performance coaching, and designing systems that promote responsible growth. Her leadership blends precision with empathy, ensuring business processes empower decision makers rather than confusing them. She promotes collaboration, accountability, and clarity in every engagement.
What distinguishes Ololade is her balance of analytics and strategy. She converts complex market data into clear systems for sustainable growth. Her approach centres on people, using numbers to improve customer experience, strengthen retention, and guide ethical decisions. In her remarks to City People, Ololade said, business success is a conversation with your client. My job is to listen, measure with honesty, and help teams act with confidence. This award shows that the conversation matters, and I am encouraged to keep advancing business science for industry and society. Mrs. Beatrice Nwosu, a veteran in the field, noted that Abass Ololade represents the new vanguard of leaders who combine technical proficiency with deep market empathy.
City People Magazine’s Supply Chain and Business Award recognises not only her professional success but her commitment to using strategic leadership as a force for economic betterment. Abass Ololade represents a new generation of business leaders who believe innovation must serve both corporate performance and human progress.
