The Nigerian music industry received a boost with the recent unveiling of DAED Empire, a multifaceted entertainment and fashion outfit that is poised to inject revolutionary management into the entertainment business and fashion industry nationwide and beyond.
DAED is an initiative of Edison Ogums, and his twin brother, Davidson Ogums, who is a drop-dead gorgeous fashion designer, bringing a whole new fashion statement to the table. The duo has been behind the scene in the entertainment, but have chosen the right time to take the showbiz industry by storm with the art of fashion and music.
Edison Ogums, CEO, DAED Empire, handles the talent, music, and graphic design part of the outfit. He explains that the outfit has three parts: Music Label, Fashion Brand, and Graphics Designs.
Speaking at the official unveiling on Tuesday, February 23, 2021, at TOC House in Lekki, Edison told newsmen;
“‘DAED Empire was created out of the need to help talented youngsters realize their true potentials, creating a platform to make their dreams turn into reality. DAED is here to focus on discovering, promoting, marketing, and management of musical talents and fashion narratives across Nigeria and even beyond. All we have in stock is to promote good music that will cut across all age groups and move beyond the Nigerian shores”, he said.
“We have platforms where we encourage new and emerging artists. We encourage talents. We are fully ready for the industry,” he discloses.
Edison, born and bred in Rivers State is acclaimed for his versatility in multiple genres including rock and pop but prefers to describe his style as Afro cross-over.
His recent collabo with top Naija music act, Mr 2Kay is a pointer to exclusive hits to come.
Speaking on what makes the new outfit different, the co-owner of the empire, Davidson Ogums said DAED is a full entertainment outfit with an all-in-one purpose of interrupting the music and fashion industry.
“We also have a top-notch fashion studio and we have our work ethics intact. We deliver what we promise. We are here to change the game and change the narrative,” Davidson said about the studio’s ample recreational space and VIP section.
Davidson has resolved to debut a new pattern for clothes for men, women, and children, to the fashion industry that can singlehandedly rejuvenate the fashion space.
“I have always believed in the idea of timeless elegance, which is not only a precise aesthetic code but also an approach to the design.
“As we build out a base for this company, we will put into consideration the products and materials for all classes. We shall be launching timeless and elegant collections with strong nature-inspired references’, Davidson said.
Meanwhile, DAED has shown that it is on a face pace to seize the industry as it hit the ground running with the signing of young and promising music acts under its record label.
DAED Empire has top-class equipment, including cameras, lighting, and sound equipment with cutting-edge technology, and a very strong media poise managed by world-class Media and PR mogul, Omodu Jack West.
Omodu Jack West Worlu is a seasoned entrepreneur, career builder, and artiste brand manager with quite intimidating credentials in brand promotion and management in the last 25 years.
He has managed a handful of seasoned music acts that have made the headlines for many years. Some of the artistes include Durella, Duncan Mighty, Julius Agwu, to mention but a few.
He has also organized several shows of national credence across Nigeria, including the historic Carniriv in Rivers State, African Children Talent Discovery (ACTD), and many more memorable events.
The company’s marketing executive, Omodu Jack West reiterated the outfit’s resolve to make its entry into the music and fashion industry count by raising standards and boosting quality.
Jack added that the world at large should expect the best from DAED Empire.
“We have something different to offer. We are bringing uniqueness and class, and we are prepared,” Jack said.