Chemical and Allied Products (CAP) Plc, a subsidiary of UAC of Nigeria Plc. (UACN), manufacturers of Dulux premium brand of paints and the technological licensee of AkzoNobel, world’s largest paints and coatings company has named ‘Steel Symphony 2’ as the 2017 Dulux Colour of the Year.
According to a global team of expert, ‘Steel Symphony 2’ is the colour of the moment that reflects the signs of the times and a fresh look at life. It’s a beautiful colour palette, which is simple to understand and yet so new, sophisticated and versatile.
The Managing Director, Chemical and Allied Products (CAP) Plc, Mrs. Omolara Elemide stated recently that Dulux has taken the leadership role of sensitizing Nigerians about the annual global trends, overriding mood and dominant colour. These annual trends and colour predictions have been globally accepted by the generality of stakeholders in the sector
Elemide described the 2017 Colour of the Year -‘Steel Symphony 2’ as the colour of the moment and a must-have colour that is relevant to bring out the aesthetics of homes as well as offices. She stressed further that the theme for the 2017 Colour of the Year ‘Life in a new light’ resonates with the colour which is truly adaptable and friendly, fitting into all life and interior styles and has the ability to combine and contrast with other colours, thereby making it the perfect choice.
“Apart from leading in colour mastery, Dulux is renowned for its superior functional performance, beautiful finishes and emotional appeal. The brand has been able to achieve this through knowledge and understanding of the functional, aesthetics and emotional needs of its target customers. These qualities give us competitive advantage and we will continue to work hard to sustain and enhance these brand credentials” she said.
Also speaking on the 2017 Colour of the Year, the Marketing Manager, CAP Plc. Mr. Dominic Oladeji noted that the 2017 Dulux Colour of the Year is a calming and soothing colour, which mirrors the calm yearning of hope. He noted that the colour is symbolic especially at this present time of economic decline, by creating a space for calm reflection that would engender hope and positivity.
He disclosed that the Dulux Colour of the Year is chosen based on a constant monitoring of emerging social, economic and design trends happening around the world by a panel of independent design experts from different fields of architecture, design and fashion.
Dulux Colour of Year is the global initiative of AkzoNobel where a trend-setting colour that sparks discussions in the design and architectural sector, is chosen to represent and set the mood for a particular year. This colour is chosen based on the constant monitoring of emerging social, economic and design trends happening around the world by a panel of independent design experts.