When Terra Seasoning Cube announced its sponsorship of Big Brother Naija Season 10, it felt like two Nigerian favourites uniting to craft something extraordinary. The news reverberated across digital platforms, sparking predictions of lively kitchen banter, flavour-rich meals, and unforgettable house moments. It was more than fan chatter; it was the anticipation of a season infused with joy, taste, and shared cultural energy.
For Terra Cube, this partnership transcends the transactional notion of sponsorship. It is an authentic extension of the brand’s enduring philosophy, Unwrap Joy, Unleash Taste. The brand christened its presence in the house as the Terra House of Joy, a theme that came alive from the very first day.
The BBNaija kitchen, already a nexus of drama, strategy, and connection, was transformed into a vibrant culinary stage. Counters gleamed with Terra-branded cookware, shelves brimmed with every variant of Terra Seasoning Cube, from the familiar chicken and beef to the indulgent Terra Premium. What emerged was more than a kitchen; it was a stage where food became a conduit for bonding, laughter, and the kind of small, serendipitous connections that make BBNaija entertaining.
Yet, Terra’s vision is not confined to the four walls of the house. While housemates enjoyed these curated moments, the brand is ensuring that fans outside the house are equally part of the journey. Moments of Joy: Meme O’Clock Challenge, a playful participatory initiative that invites viewers to capture the most humorous, heartwarming, and dramatic BBNaija highlights and transform them into memes worth sharing. From cheeky kitchen banter to inventive flavour pairings, timelines across Nigeria became seasoned with laughter, with memes quickly evolving into a daily social currency.
Probal Bhattacharya, Chief Marketing Officer, TGI Group, “We believe food is more than just sustenance; it’s about culture, connection, and celebration. BBNaija is where millions of Nigerians gather daily, and by bringing Terra Cube into that space, we are bringing the heart of the home and the kitchen into the reality show. We believe a brand should not wait for its audience to come searching; it must step into the spaces where they already live and engage. By entering the BBNaija house, Terra is telling Nigerians you matter to us, your moments matter, and your meals matter.”
For Deepanjay Roy, Executive Director, TGI Group, “This sponsorship was intentional. We chose BBNaija because it is where our consumers gather, connect, and share moments that feel like home. Our promise has never been about our products alone but the joy they unwrap, the taste they unleash, and the memories they create in the lives of our consumers. Terra Cube is proving that great flavour is not an occasional luxury but an everyday experience for every Nigerian household.”
As the season continues, fans are already speculating about the tasks and challenges Terra Cube might bring to the house. In a show built on connection, entertainment, and authenticity, Terra Seasoning Cube has earned its place at the table, ensuring every BBNaija moment is seasoned to unwrap joy and unleash taste.
Terra Seasoning Cube is made up of wholesome, carefully sourced essential ingredients specially designed to meet the discerning Nigerian consumers’ needs in every meal, offering great taste, flavour, and aroma for that unique cuisine experience. Every meal cooked with Terra guarantees an enjoyable meal and a rich signature homemade taste experience. Available in Beef, Chicken, and Jollof flavours, in various consumer-friendly pack sizes nationwide.
