•To Make People Buy From Them During This COVID-19 Lockdown
In the last 5 weeks of Covid-19 lockdown, businesses have been dull and many entrepreneurs have been forced to close their shops, owing to the Covid-19 pandemics in the world. Many regular shops are closed, while their online counterparts are never closed to customers. Entrepreneurs who sell edible goods like food items are making millions of naira, but their counterparts who deal in fashion and fabric items are not smiling at all, as they have to move to social media negatively to sell their wares.
Of course, a popular saying that “ebi kin wonukooro mi wo” hunger tolerates no excuse seems to have induced many entrepreneurs to sell Edibles, as people will rather fuel their stomach than buy fashion items till things shape up and owambe kicks start.
The poor sales record has negatively affected many Celebrities who sell Fashion items like Fabrics, Shoes, Bags. They have embraced various tricks online to lure their customers to buy from them. There is no doubt that people would only buy if they could eat knowing that there is no party or owambe to dazzle with the fashion items.
How would entrepreneurs selling fashion items make money online if people are not buying? And the entrepreneur must to foot their bills too. This must have been the reasons many selling fashion items have to change their usual style of luring customers to buy. The use of sponsor post on Facebook and Instagram seems not to have been making much difference in the last few weeks as many now have to use price slash, giveaway prices, discount and other gimmicks to lure customers to buy from them. One of the new ways celebrities now use to lure customers on social media is price slash. They reduce the price of goods drastically and create awareness for their stocks to lure customers. Patrons who are now aware of the discount are induced to buy.
Another selling technique on Instagram during Covid-19 is “buy one get one free”. The gimmick seems to be the most embraced technique on Instagram and other social media network.s What they do is to sell their wares at the same price and give a gift from old stock to many of their customers. Those who love free gift buy from them knowing that they will get another ware worth thousands of naira.
Have you noticed that many entrepreneurs now Dance on Instagram? They don’t have a choice, you must get a way to lure your customers to buy. Even those who don’t know how to dance now have to look for ways to register their brands on the minds of their patrons. Did you notice the rate at which people now do giveaway on Instagram? It is one of the ways to lure customers to buy from them during Covid-19. How do you get customers to buy when you incur the cost of the giveaway? The rules are that when you giveaway, you are naturally noticed not only by those who get your giveaways but by other potential customers who will have to buy during the Covid-19 rampage.
Many Entrepreneurs also go on online live chatting and play some games. Winners who emerge are told to buy their products at a discount rate. Even if they are reducing the price, they are still able to sell at a good price.
Abiola Orisile
