Nigeria’s manufacturing sector is set for renewed competition as Newest Commercial Industries Limited formally reintroduced its brand to the market with bold assurances of quality, innovation, and customer value.
Speaking at a press conference on Tuesday, February 3rd, 2026, the Managing Director/Chief Executive Officer, Hon. Deji Afolabi Sowemimo, declared that the company’s products are positioned to deliver exceptional value once they fully penetrate the market.
According to him, the company, producers of Newest Colour Paint, Newness Detergents, and Newskin Medicated and Antiseptic Soaps, has undergone strategic restructuring designed to strengthen operations, enhance product standards, and improve overall service delivery.
15 Years of Experience, Built on Quality
Hon. Afolabi emphasised that the company’s 15-year journey in the sector has been defined by resilience, innovation, and a commitment to excellence.
“Driven by quality and powered by innovation, we manufacture products that enhance everyday living — from paints and coatings to personal care and home essentials,” he stated.
He noted that over the years, the company has cultivated strong professional relationships with property managers, retailers, architects, builders, developers, and interior designers, partnerships that have reinforced its credibility and market relevance.
A Strategic Repositioning
Addressing questions about the company’s temporary absence from the market, the MD/CEO described it as a deliberate move to restrategize and return stronger.
“We went back to the drawing board to reposition and improve our internal processes. Now, we are back — bigger, stronger, and more formidable — ready to deliver fully on our promises,” he affirmed.
With operations fully reopened, the company is inviting distributors from across the country and beyond to collaborate in expanding its distribution network and ensuring its products reach end users efficiently.
Beyond Profit — A Commitment to Impact
Hon. Afolabi reiterated that the organisation is not solely profit-driven but remains committed to social responsibility, sustainable practices, and meaningful contributions to national development.
He assured stakeholders that strict manufacturing standards are upheld to guarantee durability, safety, and reliability, while continuous innovation remains central to the company’s growth strategy.
With renewed energy, strengthened systems, and a clear vision, Newest Commercial Industries Limited appears poised to make a significant impact in Nigeria’s paints and home-care market — delivering on its promise of high-quality products and real value for consumers.
