This is an exclusive interview with Nancy Adaku CEO of Stitches by Nancy, a subsidiary of Naduwakor Global Concept. She has a degree in International Relations from North America University and Diploma in Business Administration from University of Abuja. Her cloth line has gone viral on Internet. Recently, Nancy met with City People to discuss her challenges in the fashion industry
How long have you been in fashion business?
I have been in the fashion business for about 6years. But I started my brand in the year 2015
Tell us about your experience as a fashion designer?
My experience as a fashion designer could be trace back to my uni days…I was into buying and selling of dresses, shoes and bags for both male and females. I would style celebrities and friends and won several awards for most fashionable female. I believe in the popular saying which is: Dress as you want to be addressed.
Why did you choose fashion designing?
From a very tender age, I began making sketches of clothing designs I envisaged in my artistic mind. With a growing portfolio of designs, I went a step further to vet tailors who could bring my ideas to life bringing to life my first ever collection.
What inspires your designs?
My inspiration comes from God and the ability to know exactly what I want in life, which is to provide Nigerians with unique, elegant couture outfits.
What are your challenges been a fashion designer?
the challenges been a fashion designer well there are lot of people I admire in the fashion world! Am always scared. I question my self can I do better? Will people like my designs? And this makes me challenge myself to be different and follow that style which people can recognize me for.
If your customer ask for a style that won’t suit them will you do it for them?
Well as a fashion designer I should be able to convince my client on what style to suit their various body types also I believe your clients represent you.
What are your biggest horrible challenges between you and client?
The biggest challenge between me and my customers is trying to please them and getting them a maximum satisfaction That way I sell myself and they represent my brand.
How has social media affect your fashion business
Social media as been a great platform in growing my business, people get to see my work on my pages and If they like it they follow and patronise me. I work from my house so social media is like a house where I interact with my client.
How do you select your fabric?
I design and sketch my style during my creative sessions. Then I decide what fabric best suits the design concept.
What else do you do apart from been a fashion designer?
At the moment am more focused on growing my brand. So I am strictly a fashion designer.
Do you intend expanding your fashion business in future
Yes I do want to expand in the future. I do want to grow my passion even further by showcasing my new collection in the first ever live ‘Stitches by Nancy’ Fashion Runway Show and I happy to say that I was selected among designers to showcase at the Africa international fashion week(AlFW) Nov 17-19. My mission is to become the leading Nigerian brand for couture fashion, globally, by Gods grace.
As a fashion designer can you tell us the trending styles your customer make often?
Our signatory top and pant which is seen our business page on Instagram @stitchesbynancy.
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