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The Deal Between DANGOTE Refinery & MRS

by Isaac Abimbade

MRS Filling Station has suddenly become one of Nigeria’s favorite filling stations in the last few months. The rapid growth of the petrol filling station across Nigeria is noteworthy. Not many people know why this change has occurred for this patrol filling station, which has become a major partner of Dangote Refinery. This is where you can find accurate and official prices for PMS. In the last few months, the filling stations have grown, and they now have over 800 branches across the country.

Do you know that the oil marketing company MRS Africa Holdings was founded by Aliko Dangote’s half-brother, Sayyu Dantata? It became a major downstream player 16 years ago with its acquisition of Chevron’s fuel retail business, expanding into Cameroon, Benin, Togo, and Côte d’Ivoire. Not many people know that.

It was widely reported when Dangote refinery started having issues of distribution when he started..

Less than four months after the start of petrol production at Dangote refinery, a price war ensued after a series of increases in the cost of the fuel at the pump, with the two biggest suppliers, Dangote and the state-owned Nigerian National Petroleum Company (NNPC), calling the shots.

On 21 December, 2024, Dangote said it had signed a partnership with MRS Oil Nigeria for the sale of petrol at its retail outlets to ensure that the price reduction it announced two days earlier got to the end consumer.

Since then, the price war has intensified as more marketers, including Ardova, Heyden Petroleum, Optima Energy, Techno Oil and Hyde, joined forces with Dangote Petroleum Refinery through bulk purchase agreements.

To ensure compliance by its partners’ retail outlets nationwide, Dangote has had to publish prices at which its petrol must be sold at the pump.

Industry sources point out that MRS Oil captured a bigger share of the market in recent months, becoming second only to NNPC in terms of retail outlets and volume.

Dantata’sentry into the petroleum industry happened in response to the lingering supply gap in petroleum products in Nigeria. The country continually faced fuel shortages as local refining capacity dwindled and dependence on imported products increased.

Dantata tapped into the opportunity the situation held on the business angle to launch MRS Oil. The company’s initial business was buying diesel from Kaduna Refinery, Unipetrol and African Petroleum for supplies. Through the thick and thin, the company established itself in the market.

In the over 17 years of his career in the oil and gas industry, he has raised MRS Oil to the status of an African conglomerate, focusing on diverse key activities in oil trading, shipping, storage, distribution and retailing. The company is a fully integrated and efficient downstream player with leading positions in the Nigerian petroleum industry. It has one of the largest retail outlets among the major petroleum marketers.

A major strategic step in the growth of the company happened in 2009. In that year, MRS concluded the acquisition of Chevron Downstream assets in Nigeria. The deal gave it a strong foundation with a brand that had reigned in the Nigerian market for over 50 years. With the brand also came high quality human capital with whom Dantata proceeded to chart the course for the future of MRS Oil Nigeria.

The company is fast growing into a prominent energy group in sub-Saharan Africa.It is one of the largest and marketer of refined petroleum products, including gasoline, marine and aviation fuels in the downstream industry. It markets premium fuels under the MRS brand across its 416 retail service stations in Nigeria. MRS also offers a wide range of lubricants from its proprietary blending facilities.

The company has invested substantially in downstream facilities that enable it serve its large market share. These include a 38,513 Barrels Base Oil storage facility, alube blending plant with the capacity to produce 186,000 barrels per year and a 22,500 barrels per year grease plant.

It also has a 2 million barrels per year fuel terminal, a 5,100 barrels of additive storage facility, a modernAvjet facilities in Lagos and Abuja.

The development of these facilities is aimed at unlocking supply and distribution constraints

and optimizing retail network and specialty businesses and improving product availability.

The partnership between Dangote Refinery and MRS Oil is a strategic, high-volume alliance aimed at distributing locally refined fuel, with MRS acting as a primary retail channel to sell Dangote products. This collaboration lowers costs for consumers and boosts competitive positioning in the Nigerian.

On 15 September, Dangote spoke at a press conference to mark the first anniversary of petrol rollout from the refinery and the official presentation of CNG-powered trucks for fuel distribution, with MRS Holdings chairman Dantata sitting next to him.

Dantata was previously the director of Dangote Transport before he founded MRS in 1995, which started operations with MRS Transport Co. Ltd to bridge the gap in the haulage of petroleum products to end users, according to his company’s website.

In recent months, he has represented Dangote in several meetings with the government, marketers, and unions, more so with MRS playing a key role in the fuel delivery scheme that has raised the stakes and resulted in serious disputes in the downstream sector.

Isaac abimbade

08155107955

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