There is no doubt that the entertainment industry has been badly hit by the COVID-19 pandemic. In this interview, Alexes Promotions CEO, Mrs Omobolanle Olatise who runs a top music company in London reveals how the pandemic has affected her music business.
How about your music business, was it affected by COVID-19?
Definitely, because K1 was meant to come to the UK this year but that had to be cancelled because of COVID-19. We have to wait and see how it goes because it will take ages before the word returns to its normal position but we still have to keep praying about that.
What’s your relationship like with other music promoters in the UK?
We have a very good relationship. What I try to do anywhere I go is to mend things. I am going to be 50 in October so I try to look before I leap. I try to be as friendly as possible with those who are willing and those who are not, I try to mend the relationship. I don’t tend to communicate with people a lot because of my busy schedule but my relationship is good with every one of them.
I realize that you have done a couple of shows with B&S Promotions. So how has it been?
We have a very good relationship. She’s actually like a big sister to me and she brought me into promotion business. We talk virtually every other day. She’s been a big sister indeed.
At the time you came into music promotion in the UK, what made you look in that direction? What was the attraction?
Well…. K1’s music actually and my love for his music and SirShina Peters. They are my favourites and they inspired me to do music promotion.
Would you like to feature many more Nigerian Artistes?
In the hip-hop genre, yes but I will like to stick with K1 alone for now. Sometimes ago, somebody sent me a question on Facebook asking why I only promote big musicians and that the upcoming will be rich one day because the celebrity musicians started somewhere. The person was so negative but I didn’t do anything, I just said it is well. I understand where he is coming from but I can’t help the whole world. I can only do the little in my power. And apart from that, I know what I want and I know what I like. I cannot promote music I do not like. I want to do hip-hop and I’ve said it to the whole world that I’m going to promote it but if it is Fuji, it has to be K1. If the person needs equipment, we can do it but if I can’t, I can talk to B&S but sending a negative message like that is not encouraging.
What’s your final message to your readers and fans all over the world?
Thank you all for the love. Anytime I post anything, I can’t just imagine the number of love I receive. I’m a very private person but the kind of love I receive is too overwhelming. Thank you for not crucifying me over my busy schedule.