Pepsodent Unveils Twin Pack
Pepsodent, one of the world’s most trusted oral care brands, has once again demonstrated its commitment to consumer value with the introduction of its Value Twin Pack. Designed to combine quality, convenience, and affordability, the twin pack offers two full-sized tubes of toothpaste in a single purchase, ensuring that consumers enjoy extended use while spending less. This product initiative not only meets the daily oral care needs of households but also reflects Pepsodent’s understanding of modern consumer habits, where bulk purchases are increasingly preferred for their cost-saving benefits and ease of storage.
The Value Twin Pack is available in a variety of formulations to cater to diverse oral health preferences. In several markets, consumers can choose between the herbal fluoride variant, enriched with natural salt and mint for freshness and cavity protection; the charcoal fluoride option, which uses activated charcoal to gently lift stains while protecting enamel and whitening blends that brighten smiles with consistent use. By offering these choices in the twin pack format, Pepsodent ensures that families and individuals can select products best suited to their needs while still enjoying the economic advantage of buying in value form.
The brand’s investment in product size and pack diversity is complemented by its oral health advocacy efforts, including partnerships with dental associations and community education campaigns. Through such strategies, Pepsodent continues to reinforce its role not just as a toothpaste manufacturer but as a trusted partner in promoting healthier smiles. The Value Twin Pack is, therefore, more than just a packaging innovation; it is a thoughtful response to consumer needs, a statement of value, and a reaffirmation of Pepsodent’s dedication to keeping oral care within everyone’s reach.
Tasty Cubes Reintroduces Beef Flavour Seasoning
Tasty Cubes has reintroduced its Beef Flavour seasoning cubes, reaffirming its commitment to delivering rich, authentic taste to households across the country. The move comes as part of the brand’s effort to meet the evolving preferences of consumers who have long associated Tasty Cubes with consistent quality and flavour depth. The beef variant, an essential seasoning in many Nigerian kitchens, has been relaunched with a renewed focus on enhancing its aroma and taste profile, ensuring it elevates both traditional and contemporary dishes. This reintroduction is positioned not only as a return of a customer favourite but also as a strategic move to strengthen Tasty Cubes’ presence in the competitive seasoning market.
By reintroducing the Beef Flavour seasoning, Tasty Cubes is tapping into the emotional connection consumers have with familiar tastes while also appealing to new customers eager to try a trusted product. The brand’s consistent engagement with its customer base through cooking shows, recipe campaigns, and social media promotions ensures that this relaunch will be supported by strong marketing visibility. More than just a product return, the reintroduction signifies Tasty Cubes’ dedication to delivering the flavours Nigerians love, in the form they know and trust.
Lagos Food Bank Set to Hold Its Annual Walkathon
The Lagos Food Bank Initiative (LFBI) is set to host its sixth annual Walkathon, themed Feed the Future 6.0, on Saturday, 30th August 2025. The event, which has become a flagship platform for fundraising and awareness, aims to tackle food insecurity among schoolchildren through LFBI’s education-focused feeding program, EDUFOOD. This year’s walkathon is expected to attract a large turnout of volunteers, supporters, and partners, all uniting to promote the cause of reducing hunger and improving nutrition for children in vulnerable communities.
Participants will gather at Tafawa Balewa Square (TBS), Onikan, with arrival and registration starting at 7:00 am. Unlike previous editions, there will be no registration at the warehouse, as all attendees are to proceed directly to the starting point. The walk will not only serve as a form of physical exercise but also as a rallying point to strengthen public commitment toward fighting child hunger. The event will blend movement with purpose, creating an atmosphere of camaraderie, motivation, and shared responsibility.
Past editions have shown the impact and energy this initiative generates. In 2023, Feed the Future 5.0 covered a 14-kilometre route and supported the feeding of over 3,600 students across 25 schools, delivering about 60,000 meals with thousands of volunteer hours. Similarly, the 2022 edition spanned over 12 kilometres and combined the walk with music, aerobics, and public engagement activities. With Feed the Future 6.0, LFBI is determined to build on these achievements, inspiring more people to take steps literally and figuratively toward a future where every child has access to the nourishment they need to thrive.
TomTom Breathe Academy is Here Again
TomTom has officially returned with a revitalised edition of its acclaimed Breathe Academy, now reimagined as a free, accessible online learning platform tailored for music creatives across Nigeria. Relaunched in June 2025, the upgraded platform dubbed Breathe Academy 2.0 allows aspiring artists, producers, managers, songwriters, and sound engineers to begin learning immediately with no cost or delay, directly online.
This latest iteration is designed with both quality and inclusivity in mind. Learning modules are delivered by industry professionals, including experts. The curriculum covers essential music business skills, spanning branding, marketing, production, content creation, and legal fundamentals. Students are also motivated through gamified elements such as leaderboards and badges, with top performers earning internship opportunities with leading record labels and branded merchandise prizes.
Breathe Academy 2.0 stands out for its mission to spark meaningful careers and uplift underrepresented voices in Nigeria’s music industry. Its accessible, mobile-friendly design ensures that even visually impaired creatives can engage with ease. TomTom positions the platform as more than just a learning tool it is a launchpad for emerging talent, fostering a vibrant community of young creatives equipped with both skills and industry connections to thrive.
MTN Nigeria Appreciates Customers as they Turn 24Years
MTN Nigeria has marked its 24th anniversary with a week-long celebration dedicated to appreciating its customers. Running from August 7 to 13, the telecoms giant is spreading love, data, and gifts, encouraging subscribers to share data with loved ones for a chance to win exciting prizes. This initiative reflects MTN’s tradition of rewarding loyalty and fostering stronger connections among its users.
As part of the anniversary campaign, customers who gift data during the celebration period stand the chance to win brand new smartphones and N20,000 shopping vouchers. In addition to these rewards, MTN is offering bonus data to participants, making it a win-win experience for both givers and recipients. By creating opportunities for customers to both give and receive, the company is turning its milestone into a collective celebration.
Since its launch, MTN has grown to become one of Nigeria’s leading telecommunications providers, and its 24th anniversary serves as a testament to its sustained presence and impact. This year’s celebration not only rewards customers but also reinforces the brand’s message of connection, love, and appreciation. With special gifts, data bonuses, and interactive engagement, MTN is making sure this anniversary remains a memorable one for millions of Nigerians.
Itel Energy Launches AIO Series
itel Energy marked a significant milestone on August 8, 2025, with the grand launch of its AIO Series at the prestigious Federal Palace Hotel, Victoria Island, Lagos. The event, held in the hotel’s elegant ballroom, drew a select audience by invitation only, showcasing the brand’s latest innovations in power solutions the 3.6kW + 8kWh AIO Energy Box and the 500W -1000Wh itel Power Tank. Hosted by TV personality Uti Nwachukwu, the launch blended glamour with cutting-edge technology, underscoring itel Energy’s commitment to delivering reliable, efficient, and stylish energy solutions for modern lifestyles.
The gathering provided guests with an opportunity to experience firsthand the advanced features and performance of the new products. Attendees explored the innovative devices on display, learning about their capacity to meet diverse energy needs in homes and businesses. With live demonstrations and engaging interactions, the launch event reinforced itel Energy’s position as a forward-thinking player in Nigeria’s growing renewable energy sector.
Samsung Unveils Next-Gen Foldables in Grand Launch in Lagos
Samsung Nigeria brought innovation and style to the forefront on Thursday, August 7, as it unveiled the Galaxy Z Fold7, Z Flip7, and Z Flip7 FE in Lagos. The launch event blended cutting-edge technology with elegance, showcasing the brand’s latest foldable devices to an excited audience. Guests experienced the future of mobile technology through AI-powered features and interactive demonstrations, setting the tone for a memorable night.
The celebration also featured exclusive trade-in offers and the thrill of gifting 12 brand new Galaxy devices to attendees, highlighting Samsung’s commitment to rewarding its community. With every detail designed to impress, the evening marked a bold step into the next chapter of foldable technology, leaving guests inspired by the possibilities of the Galaxy experience.
By: Favour Okore
