PR guru, Eddy Adegbite Ademosu is 60. And expectedly, he is in a happy mood. He is an energetic and resourceful professional with analytical and strategic skills for perception analyses; crisis and reputation management; branding, marketing, and an excellent ability to achieve results with precision. He is an individual, who works towards the attainment of excellence in all his endeavours, believing that professionals/technocrats should only attain the best/highest.
Eddy holds double Master Degrees in Business Administration (MBA) and Communication Arts (MCA) from Obafemi Awolowo University (O.A.U), Ile-Ife, and University of Ibadan, Ibadan, (all in Nigeria) respectively. He is currently, pursuing a Ph.D. programme in Mass Communication, Ajayi Crowther University, Oyo, Oyo State, Nigeria.
A consummate corporate communication practitioner with over 25 years of varied experience in financial/ banking communication, advertising, public relations, and brand management, Eddy is a past President of the banking industry body, the Association of Corporate Affairs Managers of Banks in Nigeria (ACAMB), a position he held between 2006 and 2011
Presently, the Group Executive Officer (GEO), MC-Clique Brands Associates, a brand/communication consultancy outfit, Eddy has been, before his present assignment, the Group Head/AGM, Corporate Communication with the then Intercontinental Bank Plc (now Access Bank Plc) between February 2011 and March 2012 and; the Senior Corporate Affairs Manager with Union Bank of Nigeria Plc, (2006 – 2011). He had also been the Head Corporate Affairs Department, Wema Bank Plc with over-sight responsibilities for formulating and executing Public Relations policy/programmes (1996 -2005).
In addition to having published several industry articles, he has attended and made presentations at professional seminars, workshops, and conferences globally, most recently at the African Public Relations Associations (APRA)’s workshops in Kumasi, Ghana, and Abuja, Nigeria.
An award winner, he was named the “Most Outstanding Public Relations Professional” for the Year 2004 by the Nigeria Institute of Public Relations (NIPR), Ogun State Chapter.
His area of of expertise include:
(1) Public Relations/Corporate
Affairs Skills:
•Image Advisory – Provide professional advice on internal and external issues that have implications for the corporate image of organizations, States, Nations and their dealings with various publics.
•Media Relations – Organise and present functional media releases, invitations, conferences, briefings, receptions, coverage, facility visits, interviews, media clippings, and evaluation. Analyse media reports and consequences on organizational goals/objectives.
•Liaison – Links key external policymakers, opinion leaders, media experts/practitioners, union leaders, etc. to achieve organisational goals/objectives.
•Allied Public Relations Functions – Formulates and executes appropriate policies/programmes for organizations’ specialized publics, including shareholders relations, investors/financial relations, community relations, customers’ relations, regulatory/ governmental relations, etc.
(2) Skills
Formulates broad-based branding models for organizations, States, Nations; streamlining tangibles with the intangibles to achieve distinct identity for corporate bodies.
(3) Advertising Skills
•Advertising Concepts – Formulates and executes appropriate creative concepts for organizations, States, Nations based on their corporate objectives, products, and services.
•Advertising Campaigns – Formulates and implements integrated marketing communications campaigns to achieve organizational/States’ goals/objectives.
(4) Publications Skills:
•Editorial/Production Policies – Formulates and executes editorial policies for specialized journals and publications including collation, editing, and presentation of special reports, interviews, and representative photographs.
(5) Marketing Skills:
•This is Based on industry dictates/trends, formulate marketing policies to propel deposits/sales of organisational products/services.
His Work Experience includes having being:
Group Executive Officer (GEO), MC-Clique Brands Associates-Date: April 2012 – Date
Duties: Responsible for the business development, formulation, and execution of clients’ brand/communication strategies running to over N500 Million billings in the last three years, Responsible for repackaging, repositioning, and enhancing corporate clients’ brands, Responsible for the daily administration of the fledging Brand/Communication outfit.
(2) Group Head/AGM, Corporate Communications Department, Intercontinental Bank Plc (now Access Bank Plc). Date: February 2011 – March 2012 Duties:Formulate and execute strategic corporate communication policies/programmes for the Bank and its subsidiaries (local and international), Coordinate and administer advertising/marketing communication campaigns for the Bank via selected Advertising Agencies. The Group’s advert budget was about a Billion Naira, Re-engineer the Corporate Brand of the Bank, working with approved consultants, Chair relevant marketing communication sub-committees of Management and attend EXCO/ALCO meetings for advisory roles/crisis management, Coordinate the daily running of the Corporate Communication Department with three (3) distinct units of Corporate & Community Relations, Brand & Advertising Relations, and Corporate Service Management with over 30 member-staff strength including representative officers in the subsidiaries.
(3) Senior Manager, Corporate Affairs, Union Bank of Nigeria Plc.Date: April 2006 – January 2011
Duties:Deputise in – Formulating and executing corporate affairs policies/programmes for the Bank i.e. media, customers, shareholders, government/regulatory authorities relations, etc, Coordinating and administering the bank’s advertising/marketing communications campaigns via selected Advertising Agencies. The Advert budget runs over N500 million, Coordinating all publications of the bank including editing of in-house journals, promotional posters, etc (i.e. The Stallion News and
The Stallion Magazine),
Re-engineering the corporate brands of the Bank, working with the selected Consultants. Administering the total budget of the Corporate Affairs Department running to over N700 million, Coordinating the daily running of the Corporate Affairs Department with over 35 members-staff strength, including representative officers in Area Offices nationwide.
(4) Associate Director (Client), Explicit Communications Group-Date: Nov. 2005 – March 2006
Duties: Responsible for business development of the entire group comprising of viable marketing communication and brand management outfits with billings volumes of over N1 billion (One billion naira), Manage the client base of over 35 Corporate Companies and 125 high net worth individuals with striving business and political interests nationwide. Coordinate the entire chain of clients’ briefs, achieving set objectives and generating clients contacts evaluation reports, Responsible for re-generating, positioning, and enhancing clients’ corporate brand.
(5) Senior Manager/Head, Public Relations, Wema Bank Plc. Date: April 2002 – Oct. 2005
Duties: •Responsibilities for formulating and executing public relations policies/programmes for the Bank i.e. Media Relations, Customers Relations, Investor/Financial Relations, Shareholders’ Relations, Employee Relations, Board Relations, Government/ Regulatory Authorities Relations, etc., •Coordinate and administer advertising proposals/campaigns of the Bank via selected Advertising agencies. The Advert budget runs to several millions of naira. •Coordinate all publications of the bank including editing of in-house journals (“Wema Reach”, “Wema Periscope”, “Wema at a Glance” etc.), promotional posters, handbills, etc. •Coordinate all liaison, protocol, and logistic functions of the Bank.•Contribute effectively to the development of new products for the Bank as a member of the New Product Development Committee. •Contribute to bank’s policy strategy as a member of ALCO (Asset and Liability Committee). •Facilitate relevant training programmes of the Bank. •Engage in marketing activities for the Bank. •Coordinate management public speeches (mostly for the Chairman and MD/CEO of the Bank).•Coordinate the daily running of the Public Relations Department with about 20 members of staff strength. •Administer the total budget of the Public Relations Department running to about N200million annually.
(6) Manager, Public Relations, Wema Bank Plc. (1999 – March 2002)
(7) Asst. Manager, Public Relations, Wema Bank Plc. (July 1996 – March 1999)
(8) The Chartered Institute of Bankers of Nigeria (CIBN) Victoria Island, Lagos.
Deputy Head, Public Relations Department (1994 – June 1996)
(9) Editor, The Nigerian Banker (1994 – June 1996)
Duties: Edited the quarterly and authoritative journal of the Chartered Institute of Bankers of Nigeria (CIBN) on Banking and Financial issues
(10) Study Leave (1992-1993)
On sabbatical from the Chartered Institute of Bankers of Nigeria (CIBN) to pursue a full-time professional Master’s programme in Communication Arts at the University of Ibadan
Other Working Experience include:
•Public Relations/Editorial Assistant, The Chartered Institute of Bankers of Nigeria (CIBN), Lagos- 1990/1991.
•National Youth Service Assignment, Publications/Public Relations Department, The CIBN, Lagos, 1989-1990.
•Public Relations Attaché, Public Relations Dept, National Bank of Nigeria, Lagos. -1986/1987.
• Reportorial Attaché, NTA, Ibadan – 1985
•Sales Clerk, Chemical & Allied Products Ltd, (CAPL), Apapa, Lagos, 1982-1984.
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