Spain’s La Liga announced on Monday it had sold its 2019-2022 television rights for €1.14 billion (US$1.33b) per season.
The four bids accepted for the Spanish market total €3.4 billion, an average of €1.14 billion for each of the coming three seasons, an increase of 15 per cent on the last three seasons, La Liga said in a statement.
Spanish companies Telefonica and Mediapro were the successful bidders.
Eight lots went out to tender, with none reaching the reserve price, but La Liga decided to provisionally award four lots, saying it was confident the other four would be awarded in the “coming months”.
“With these provisional results, La Liga highlights the growing value of Spanish football. The world’s best league is also a leader in the leisure and entertainment sector,” La Liga said.