To say Otunba Mike Adenuga is one of the Africa’s biggest businessmen who has made a big fortune over the years is like stating the obvious.
The Telecom & Oil Guru, surely has his basic principles that he has been following as far back as April 29, 1993.
The principles listed below are what guided him to making him what he is today.
28 years ago, Otunba Mike Adenuga in one of his plaques, which he gave out as sourvenirs, pointed out his basic guide to success. They are as follows:
He sees ACHIEVING as a thing of Resolve and Persistence. It is the state of attaining success as a goal through sustained consistency. The achiever is a leader; a winner, all the time, not just once. Achieving is an attitude.
LEADING the pack is the only worthwhile resolve for the achiever. There’s no room for second place. It is often said that it is not the winning that counts, but the participation. This adage does not reflect an archieving attitude . It is not the mere participant, but the achiever, the winner, the leader who makes the difference that advances the course of humankind in the judgement of history.
HIGH profile corporate game-playing is an arena where the pervading zeal is on achieving in every single endeavour; to be the first, and always the first; to be the one who holds the aces that determine the pace of play. You don’t enter the arena to rely on luck. You match your wits against others, with your entire constitution springing to action. Every fibre, from the innermost recesses of your being, to the fore, becomes combative in a synchronised zeal to achieve. With this strategy, you are never going to come off the arena a looser.
ESSENTIALLY, running a business is similar to leading a military operation or orchestrating a political campaign, or performing as a great athlete. The fundamental principles are the same. The overriding objective is to out-outmaneuver the opposing forces; to outsmarts the other party; in outperform the competition; to outwit the other gay – to achieve.
This may sound harsh. But that’s the way it is.
SUCCESS is the goal of every business, and the most successful businesses engage the most competitive men. They are there to compete – to sacour the grind and brutal discipline of epic combat – and to achieve.

LET MY WORDS not be misunderstood. I do not believe that men must be dehumanised or brutalised to acquire an achieving attitude. I am a staunch believer in the Divine Presence of God, and recognise the necessity of human decency and goodwill. But at the same time, I strongly believe that a corporate player’s greatest fulfillment is that critical moment when he engages in that epic corporate combat with all he’s got – and emerges as the man of the moment: The achiever.
IN THE END, the achiever has the moral obligations to reflect upon the general condition of humanity in the larger field of play. Such a reflection should materialise in a philanthropic attitude – that which is responsible, organised and reasoned – as well as promotion of knowledge.
THIS IS the honourable path to acquire the status of a Guru.
- Mike Adenuga (Jr)
April 29, 1993
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