When Princess Toyin Kolade was installed the Iyalaje Oodua of the source several months ago, she did not know that the social pressure on her will be this huge and intense. She only thought about the Cultural aspect of it. She was fascinated by the Aje content of her traditional title.
But since she took up the title, many celebrities and prominent Nigerians across the South-West have become eager to have this accomplished woman of substance attend their function. It has become something of a competition, as many people both Male & Female all want Iyalaje to be at their parties, if only for 5 to 10 minutes. They always plead with her, to just show up for a few minutes.
Many of them beg and plead for her to come. For them, it is a thing of joy to see her attend in her full, all-white regalia, with her Iyalaje crown and staff of office. She is stylish in her own way. She creates her style and wears only white.
She herself has adjusted to that new social lifestyle which sees her attending a minimum of 2 parties a day, across many South-West states. So it is not surprising to see her at parties in Ibadan, Abeokuta today and tomorrow in Ilesa, Ekiti, Akure, Ondo or Osogbo. She even goes to Ilorin and even Abuja.
How does she cope? She is a strong woman, but very humble and deeply religious. She is a prayer warrior, who inherited her power of clairvoyance from her late mum. If she spends 5 minutes in your presence she can tell you what and what will happen and how to avoid imminent disasters. She has also devised a means that allows her to honour a lot of the parties she gets invited to. She has strong vehicles to convey her and her friends, who go with her to events. Whenever she storms your event be sure that she would arrive with about 10 beautifully attired celebrity ladies, who are all her friends. She also goes to most of the parties armed with her coolers of drinks and food to adequately take care of her team. In fact times without number, she sells Aso Ebi to her caucus of friends she has invited in order to make the celebrant’s party tick.
One conspicuous thing that she does again is that apart from supporting the celebrant financially, she will hand out cash to her many friends during the party and invite them on stage to serenade the celebrant. She always makes sure every party she attends, she contributes her own quota to satisfy many other people at the event.
This and more are the reasons many want her at their parties. She also plays a mentor’s role to upcoming entrepreneurs who want to succeed in business as she has done and also talks to those who want to hear her advice on some business tips. Most of all, they also try to get any connection they can get through her. For good reasons, the Iyalaje of Oodua, Toyin Kolade has always been in the news. Though she doesn’t go out of her way to seek cheap publicity. She is a delight, any day, to newshounds.
If she is not in the news for her service to humanity, her celebration of Yoruba culture, as well as its tradition, she would be in the news for being out there celebrating with people at their parties. In fact, ever since she was bestowed as the Iyalaje Oodua in July 2021, by the respected monarch, Ooni of Ife, Adeyeye Enitan Ogunwusi her profile is already on the rise has shot to the sky astronomically. The much-coveted title further established her as a woman of substance.
Many would not forget in a hurry that the party was tagged as one of the most colourful parties in the year 2021. It was attended by the hotshots and the crème de la crème. It was one event that has further established the boss of Fisolak Global Resources from across the globe, a philanthropist par excellence, as a ‘Woman of the people’, given the large turnout of personalities. Since then, she has carried herself with a lot of self-worth and confidence.
While she has also become a beautiful bride that many are now courting, the Osun State business mogul has also become a force to reckon with among celebrities in the country, particularly in the South-West. By all standards, she is a successful businesswoman and socialite of note, Her dressing has changed and her caucus has changed, since she was bestowed on the title, hence her only appearance now is in white. Many fabric merchants have all rallied around her for patronage. She has her hands in many pies: oil and gas, interior decor, real estate, maritime and hospitality, among others. A woman of means, she commands deep respect from young and old, especially in the political, social and business circles. More importantly, she is also in tune with the modern trends in the fashion world. Call her a show- stopper and you will only be stating the obvious.
Princess Toyin Kolade joined the millionaire club at a relatively young age of 21, having learnt the ABC of doing business from her mother. With so much confidence, hope and clear vision, she laid the foundation of her business empire some years back. Today, Iyalaje, as she is famously called, is a success who has continued to inspire several others. With many awards in her kitty, no doubt, the sky is indeed her limit.
-TAYO OYEDIJI
READ ALSO: HOW ATIKU & TINUBU BECAME FRIENDS IN 1992
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