Close your eyes and think of the perfect piece of fried chicken, the golden crunch, the steam rising as you pull it apart, and that deep, savoury aroma that hits you before the first bite. That perfect moment should not be a rare occurrence or a stroke of luck; it should be the standard. Yet, with ingredients that change by the season and the frantic pace of modern life, that signature taste can often be elusive. Tastemaker by Terra was born in the heart of this beautiful, evolving culinary culture. Beyond being just a seasoning powder, it represents the reliability every Nigerian cook craves, ensuring that from the first sprinkle to the final serve, the quality remains unmatched.
Produced in Chicken Flavour, it represents a thoughtful exploration of how convenience and culinary tradition can coexist in modern kitchens. Chicken remains the undisputed centrepiece of our most beloved meals, from the legendary party Jollof rice that defines our celebrations to the rich chicken stews for a Sunday afternoon and the quick weekday stir-fries that keep us going. Its presence across every region made it the natural starting point for the Tastemaker by Terra line.
The idea grew from a simple observation: while we prepare chicken in countless ways, grilling, stewing, frying, or roasting, the struggle for a dependable flavour base and aroma is universal. Tastemaker by Terra was developed as a direct response to these realities, offering a perfect blend of spices and savoury notes that enhance the natural essence of the meat.
The genius of the product lies in its simplicity, summarised by the guiding process of “Sprinkle, Stir, Serve.” This approach brings a new level of convenience and reliability to kitchens across Nigeria, ensuring that Tastemaker by Terra integrates easily into existing habits. It works alongside our common cooking essentials – onions, peppers, garlic, and fresh herbs – rather than replacing the authentic touch of the cook.
According to Probal Bhattacharya, Chief Marketing Officer at TGI Group, “Tastemaker by Terra reflects how a deep understanding of usage insights contributes to driving consumer-led product innovation. The goal was never to create a shortcut that hides the cook’s skill, but to offer a dependable foundation that simplifies decision-making during the heat of the moment. The idea of ‘Sprinkle, Stir, Serve’ speaks to the simplicity we aimed for, helping cooks achieve reliable flavour, taste and aroma while maintaining the warmth and richness people expect from their meals.”
Through Tastemaker by Terra, TGI Group adds another entry into the conversation about modern cooking, one that acknowledges tradition, embraces convenience, and aims to support simplicity in Nigerian homes.
Tastemaker by Terra Seasoning Powder is expertly crafted with a carefully balanced blend of spices designed to elevate your cooking effortlessly. It transforms everyday meals into flavourful experiences, ideal for refined home cooking, special gatherings, and memorable shared moments around the table. Presented in a premium 400g pack, Tastemaker by Terra is available in Chicken Flavour and can be found in neighbourhood retail stores and supermarkets near you.
