It is generally accepted that one-on-one marketing and recommendations are the most effective forms of advertising, and it’s even more amplified when the persons talking about a product or service are individuals who have established authority and credibility. This is because consciously or not we make buying decisions based on the things we see on social media and certain characters play a huge role in those decisions.
Whatever they endorse automatically could become a trend and these influencers have in one way or the other made quite a presence on social media. Below ADEOTAN OSUNYOSADE Reveals 15 brand influencers with a great number of followers online and is very consistent with their craft.
IBRAHIM SALAWU @UNILAGOLODO
Ibrahim salawu is a Digital media strategist, a blogger and a photographer. He is the founder of @olodonation, @olodovisuals and @osconfessions. He is one of the most knowledgeable and passionate brand influencers that control quite a number of audiences on social media. Many people know him as Unilag Olodo because that was where it all began. You will find Ibrahim Salawu across all social media platforms doing his thing and he has been able to handle social media publicity for the likes of BET, MTV Base, GTB, Etisalat, First Bank, Pepsi, amongst many other big brands you can think of in Nigeria. He does a lot of artists (songs) promotion on his platforms and also growing entrepreneurs are not left out. Olodo nation is a big deal in the world of social media.
ERIC OKAFOR @KNEWKEED
Eric Okafor is a Tech reviewer, vlogger/blogger and publisher at howtotechnaija.com. Eric is a go to guy for anything technology and gadgets. He is the owner of one of the fastest growing tech channels in Nigeria. The opinionated Eric never hides his perspective on trending stories on social media. He runs a YouTube channel with over 6,500 subscribers that deal with Tech and Gadget reviews, Apps, Phones and Computers. He does a lot of gadget comparison and reviews thereby directly or indirectly drawing market audience to the best gadget.
PAUL EZEUDOH @TWEETORACLE
Paul is one of Nigeria’s best online PR as far as social media influencing is concerned. He’s actually one of the first set of influencers to come out of Twitter. Paul Ezeudoh is a big deal in the world of social media influencing. Paul Ezeudoh through his media firm, Auracool Digital Media Ltd has helped numerous small and large scale clients connect with their potential customers using Twitter.
The digital media Professional is well immersed into Social media, analytics & Diagnostics and has been able to put over two thousand hashtags on the trendmap working with major companies like Fidelity Bank, Aero Contractors, GLO, Pepsi, Tecno and Diamond Bank. He has over 4 years of experience and has acquired skills and expertise in other areas of Digital Marketing such as Search Engine Optimization, Pay per click Advertising, Web Analytics, Content Marketing, Blogging, Reputation Management and a wealth of expertise that has helped in well over 200 different digital media campaigns for the biggest brands in Nigeria. This guy is good at what he does, you just can’t help but to love him for his marketing savvy.
EMMANUELA ADENUGBA @OFFICIALELLAMO
Emmanuela, popularly known as Ella Mo, is a fashion blogger and personal stylist. The very stylish Ella is known for always creating fashion trends and always posting classy pictures of her pregnancies on Instagram. The fashion influencer and guru has evolved overtime, with her platform she has helped small and large scale businesses connect to their potential customers. She is the absolute inspiration to ladies looking to slay.
OLUWATOSIN AJIBADE @OLORISUPERGAL
Tosin Ajibade is a New Media Entrepreneur, Blogger, Digital Content Strategist and Writer known for her lifestyle and entertainment website, OloriSuperGal.com. Her blog is considered today as one of the most reputable and popular blog in Nigeria. She has used her blog to call attention to societal issues especially as it affects women and girls. From this fast-paced media, Tosin Ajibade has carved a niche for herself in social media marketing. She has worked with clients/people who want their stories featured on social media platforms (Facebook/Twitter) to build awareness and to promote their events and brands.
OLORUNFEMI COKER @FEMIFACTOR
FemiFactor is a digital marketing strategist, social media expert. He is multi-talented and known for his random questions and memes on twitter and instagram. He has been able to create a very engaging community over time with his followers. He is the CEO of Factors Ventures, MemeNaija and the co-founder of MailGuru.ng. Olofunfemi who is also an artiste and a blogger has worked with numerous brands when it comes to brand marketing, brands like First Bank, Samsung, Visa, Canon, Sterling Bank, MTN.
Olorunfemi Coker was part of the media guys recognized by First Bank in 2015 at digital media training in the UK. With over 8 years’ experience in social media, several professional certificates he has been able to develop as a top notch social media influencer and also help brands and individuals in Nigeria, UK, Canada and USA. Femifactor is a jack of many trades.
DENOLA GREY @DENOLAGREY
This presenter, actor, style blogger and fashion enthusiast stepped into the world of fashion at a young age, and since then, he has taken it by storm. His persona, style, and ambitions help to revolutionize the fashion industry in Nigeria. He is mainly focused on men’s fashion and lifestyle. The grey brand has actually become a real success in the social media and fashion industry. He co-directed and co-produced various fashion projects, like Glam Squad on Africa Magic. His main area of expertise is fashion writing and designing. Denola Grey Blog is one of the most successful internet web pages when it comes to Fashion in Nigeria. Denola dresses to kill every time, and is very experimental especially with his tuxedos and bow ties. Anything he wears and endorses automatically becomes a trend for the fashion lovers. He has quite large followers on his various social media platforms, like Snapchat, Facebook, over 4,000 followers on his verified Twitter account, and over 69,000 followers on his verified Instagram page.
TOKE MAKINWA @TOKEMAKINWA
Toke Makinwa is a radio personality, television host, vlogger, and author. She is known for her book, On becoming, co-hosting The Morning Drive on Rhythm 93.7 FM amongst many other shows, and her YouTube vlog series “Toke Moments”. In 2013, Toke became an ambassador of the United Africa Company of Nigeria. She also signed a multi-million naira contract with Nestlé Nigeria to become the new face of Maggi.
In 2016 she became the brand ambassador and face of Mecran Cosmetics. The media girl is one that set trends when it comes to fashion, she is well known for her charm and magnetic countenance in the spotlight. Toke Makinwa was crowned Africa’s Style Influencer of the Year at the 2017 Glitz Style Awards held in Accra, Ghana. She is a brand influencer to Ciroc. Toke followers have doubled over time and with a verified account of 1.6 million followers on Instagram, she has found a way to turn all the attention to gold as she has become the go to girl for brands and entrepreneurs looking to cash in on some celebrity endorsements.
DEMOLA ADETONA @DEMOLAEZPOZE
Demola Adetona is a Digital Media Marketing Enthusiast who has proven himself worthy, severally in brand communications on Social Media. Demola is a person with a lot of energy when it comes to pushing contents on social media. Demola is a King on Twitter when we are talking about brand influencing. He is the founder of EXPOZE Nigeria; a Social Media Agency in Nigeria. The company has not stopped thriving in delivering the best strategic online presence to her client. He has provided Online Presence, Management, Marketing, Viral Campaigns and Gatekeeping Services to multinationals and Nigerian brands.
Brand like Fidelity Bank, Samsung, Coca-Cola, Heineken, Gotvng, SparNigeria, Startimes, Google and many more. Demola is one of the most sought after social media influencers as he has a very high engagement on social media, and it’s safe to say any advert or publicity he does turns to money. He is quite an asset.
ANDA PAUL DAMISA @LAZYWRITA
He is an Author, a Marketer, a Columnist, a Blogger, a Technologist, a Speaker and a Consultant. He has his hands on so many things and knows his onions. He goes by the name Lazywrita to many of his friends, but most of all he’s just a super-talented social media influencer who is passionate about tech, digital and social media influencing. He is a social media publicist who has done lots of jobs for big brands as well as a writer and editor for a magazine, and he is the CEO at LazyMediaNG. The @Lazywrita account on Instagram has over 54,000 organic followers and when his blog was 4 months old it had over 6 million views and over 50,000 comments. Incredible! He must be doing something right. Looking for a swift kick to your goods and services on social media? Lazywrita is just the guy to deliver it! He has worked with so many top brands; some of them are Visa, Google, StanbicIBTC, Taxify and Guinness.
ADERONKE ADEFALUJO @THEREALRHONKEFELLA
Aderonke is style influencer, make-up artist, fashion entrepreneur and lifestyle blogger. She is a very stylish lady who is not afraid to try new things when it comes to fashion and style. She is an award winning Influencer and runs Ronkefella Collection, a Nigerian ready-to-wear brand. Based on followership on her media platforms, brands collaborate with her, pay her to wear their clothes to put as advert on her blog and social media pages. She is a fashion lover with a unique and beautiful sense of style. You can’t help but to admire her pictures. She has a lot of followership as a lot of persons draw fashion inspiration from her.
She is a promoter of the made in Nigeria brand. Her style is full of understated elegance and something the average person can relate to. She also promotes affordable and relatable clothing.
LAURA IKEJI KANU @LAURAIKEJI
Laura is obviously one of those the social media is made for. The fashion enthusiast, fashion blogger, entrepreneur, and influencer have grown a space for herself on social media and she is making great use of it. Laura, who started with a little above 20k followers, now has over 680k followers on Instagram and gets freebies on Instagram just for an advert. She makes lot of money from different endorsements and differently paid adverts. In her book “How to make money on Instagram” she revealed how she cashes out on Instagram through advertisements and this is really not a surprise as she is one of Nigeria Instagram queen. She is an ambassador for beauty brands like Ohram Nigeria and BKunique hair. Her page is filled with lots of paid adverts and promotion for small and large-scale businesses.
OLUWAKAYODE ILEDIPO @DATGUYKOFO
Oluwakayode is an articulate and enterprising individual with unique problem-solving capabilities and a vast wealth of ICT and digital marketing skills that is invaluable. A few years ago, he launched his media firm called DATGUYKOFO (DGK) and he has been doing really well.
If you want to connect with a game-changer who isn’t afraid to stand for what he believes, look no further. In fact, Oluwakayode Iledipo is on a mission to make a significant difference in the African community. Steadily, making fat figures on Twitter, this guy is a force to reckon with. There are talkers and there are doers. He is a 100% doer and people who have listened to him greatly admire his drive and tenacity. He has worked with brands like Taxify, Close-Up, 7up, Pepsi amongst many others.
FATUNTELE TUNDE @KOBOKOGCFR
Fatuntele Tunde also known as kobokogcfr is a social media junkie and brand builder. He is a tireless social media influencer and an inspiration to many of his peers. As a social media influencer that knows what he is doing, he has the authority to teach social media marketing. He has taken steps necessary to become relevant on Twitter and other social media platforms using his media house (Kobz Media Ng).
Fatuntele Lukmon Tunde has worked with so many Nigerian artistes as well as big brands such as YCEE, Falz, Davido, Glo and many others. But beyond that, Koboko GCFR has a reputation for running publicity in a unique way.
OLUWAYEMISI ODUSANYA @SISI_YEMMIE
Yemisi Odusanya a.k.a Sisi Yemmie is a Content Creator, Youtuber and the Blogger behind the Food and Lifestyle Blog SISIYEMMIE.COM. She has won numerous awards for her Blog including Blog of The Year at The Nigerian Blog Awards, Nigerian Blog of The Year at the 2014 ELOY Awards and City People Entertainment Awards for Blogger of The year 2015. With her several “how to’s” on food preparations and new recipes, she has so many food articles to her name you can’t help but learn greatly from her. Her blog is a personal/lifestyle blog where she shares beauty features, recipes, real-life stories laced with humor and of course her life as a mom & wife. Based on what she does, she has promoted lots of big food brands and other entrepreneurs on her platforms. She was featured in CNN inside Africa in 2017 with other influencers on the continent to discuss the impact of video and how it can be used to create dynamic storytelling. She has been able to prove herself as one of the most interactive and engaging brands on the internet.