In Nigeria, the social media space has seen the rise and fall of several influencers; however, there are a few that have stood the test of time. These social media influencers have truly come to their own in re-framing and disseminating brand messages to their rabid fans.It is generally accepted that one-on-one marketing and recommendations are the most effective forms of advertising, and it’s even more amplified when the persons talking about a product or service are individuals who have established authority and credibility. This is because consciously or not we make buying decisions based on the things we see on social media and certain characters play a huge role in those decisions. Whatever they endorse automatically could become a trend and these influencers have in one way or the other made quite a presence on social media. City People music reporter PRECIOUS POMAA brings you a list of 30 social media influencers who are the top of their games.
LINDA IKEJI (@LINDAIKEJI)
Linda Ikeji; ex model, entrepreneur and Nigerian news carrier blogger, is an award winning millionaire and advocate of #selfmade woman. She is one of the few women that have distinguished themselves in digital marketing and social media influencing. Her blog is probably the most famous one in Nigeria at the moment with a daily view running into millions. She recently launched her own Social media app, Linda Ikeji Social (LIS) and plans to own her own TV station very soon. She is one of the biggest influencers in Nigeria.
JORO OLUMOFIN (@JOROOLUMOFIN)
A psychologist in training and a relationship blogger and writer, Joro as he is popularly known is unarguably influential in the media space. With several features on national TV, the self acclaimed “Love Doctor” is said to be on the move to launch his own television series like Steve Harvey. Jodi has helped put a lot of relationships together.
OLUWATOSIN AJIBADE (@OLORISUPERGAL)
Known for her lifestyle and entertainment website, OloriSuperGal.com, she is also the organizer of the New Media Conference that is held annually in Nigeria. In 2015, Ajibade was listed among YNaija’s 100 Most Influential Women in Nigeria and her blog is considered today as one of the most reputable and popular in Nigeria. Ajibade has used her blog to call attention to societal issues especially as it affects women and girls. A clear instance is the sexual assault story of a Queen’s College, Lagos student by her teacher which she published and the news consequently went viral and caught the attention of the relevant authorities.
UCHE EZE (@BELLANAIJA)
Blogger and social media expert Uche Eze, is the C.E.O of Bainstone Limited and also the founder of BellaNaija, an online entertainment, fashion and lifestyle magazine. She has influenced a lot of new bloggers. Uche was also listed in Forbes “30 Most Promising Young Entrepreneurs in Africa” in 2014. Bella is one page that keeps business moving.
its.priscy daughter to Nigerian actor and film maker Iyabo Ojo, is another teen who is doing tremendously well for herself. She is an influencer and brand ambassador to brands like Hegai and Esther Cosmetics, Cassie Hair etc. She also has her own clothing line and has appeared in several musical features with top Nigerian singers like Lil Kesh and Korede Bello. She has a following of 1.3 million on Instagram.
With 17.2k followers, @queen_steph is still making waves on Instagram. She’s a vlogger, brand influencer, face model and a beauty queen. This teen is a beauty to behold. She has done a lot of face modeling for makeup artist and top makeup brands. Because of her beautiful face and flawless skin brands tend to use her every day to influence their brands and get more customers from her fan base.
QUEEN UDEH PRECIOUS CHIDERA
@queendarerah is a multi-award winning model and brand influencer. This teenager who is signed to Beth Model Africa has graced so many runways and has a total of 250k Instagram followers. Queen is a brand influencer and ambassador to countless brands.
diana_eneje who played the role of Dumebi in Rema hit song titled Dumebi has one of the most interesting Instagram profiles. Her profile has so many interesting, colorful and fun pictures. 80% of her posts are sponsored advert for big brands. This young teen who recently turned 17, launched her Gel Line on her birthday. Diana is a model, fashion and brand influencer. She has a total following of 524k on instagram.
michelleio__ is one instagram top teen influencer and daughter to Mercy Aigbe. This young teen is the CEO of Michelle Beauty; a cosmetics line. She’s a teen model and brand influencer with a following of 985k on Instagram. Michelle is presently schooling and running her business outside the country. I guess studies is taking much of her time as she has less activity instagram.
Nimiie, beautiful Nimiie came into limelight after being Rema’s fan date. She participated in the ‘Ginger me’ challenge organized by the artist and she was picked to be his fan date. Ever since then she has been trending on the Instagram and has gained popularity for herself. Different brands now use her to influence their brands.
Regina is also on my list of top Nigerian teenage celebrities and brand influencer . Born October 16 2000 and she is a Nollywood Actress. She became a celebrity in 2016 after featuring in a movie called Traditional war. She has acted in a whole lot more movies. Some of the movies she has acted in are Dumebi In School, The Python Girl, The Batman. The Jericho, etc. She is one of the actresses in the movie industry that will be killing it in the coming years. She is married to one of the richest men in Nigeria and gave birth to a baby boy last year.
One of social media’s baddest influencers born on the 9th of January, Papaya Ex focuses on her career through the Instagram and YouTube as a model, interviewer and an acclaimed actress. Her YouTube channel was just launched as of recent; a channel where she gets to interact and interview celebrities both upcoming and well known.
Esther Whyte Bassey is a multiple award winning actress, TV show host, dancer, writer, influencers and film producer from Calabar, Cross River State. At age 16, she produced her first movie titled, Era of Errors and was tagged the youngest film producer in Nigeria by ‘Beyond Afrika’ and ‘France 24’ in 2017.
Toke’s sexy fashion sense and controversial statements have made her a fan favourite. With her vlogs where she shares unpopular opinions about life and relationships, her name is never really far from the lips of fans and she’s always one statement away from trending.
Since her days in the last season of Big Brother Naija, Tacha has successfully built a strong fan base. Her fans, the ‘Titans’ are one of the most powerful movements the show is yet to see and just like Queen Elizabeth, she can do no wrong.
The Omo Iya Ologi himself has proven time and time again that he is a force to be reckoned with. Popular for his interesting statements, Pamilerin has grown a strong followership. Only recently, his Twitter account was suspended and within one day he had amassed over 20,000 followers on a new account he opened. In an interesting twist, even though he was not on twitter that day, he was at the top of the trends for the whole day.
Gloria Oloruntobi, aka, Maraji is known for her hilarious skits. Over the past few years, she has steadily built a fan base that helps to trend each of her videos organically. From Instagram blogs to regular fans, a typical Maraji skit leaves her page to become fun content for other people.
Iweh Pascal, also known as Poco Lee is the face of new school dance in Nigeria. He became popular after introducing a new twist to the legwork dance but has quickly branched out to hyping and MCing. Poco Lee through his intricate legwork dance has become one of the most sought-after dancers in Nigeria.
She is hands down the most controversial Nigerian on social media. As a crossdresser, Idris Okuneye rubs off on a lot of people the wrong way but they keep following him for the laughs and he feeds off that energy.
An hilarious multi-talented comedian, Broda Shagi and his 3.2 million followers on Instagram are just about ready to take over the comedy industry in Nigeria. Broda Shaggi whose talents have now transcended the comedy space to Nollywood, music, and dance is creating a portfolio for himself that is unmatched by any other Instagram comedian.