•Reveals The Success Story Of Her ELSIE Fabric Business
Mrs Jumoke Animashaun, the brain behind “Elsies Fabrics” in Lekki, Lagos Island is not a pushover when it comes to stocking Luxury HOH Lace which 5yards cost over or close to 400k depending on which edition. Her brand is popular among many rich and happening young celebrities and women of style who want to rock Luxury HOH Lace that is latest and limited edition. Her shop in Lekki is always a beehive of activities as many who want to have a party never joke with her HOH Collections.
HOH Hoferhecht Stickereien is a legendary Austrian manufacturer of fashion fabrics for special occasions. It produces high-end embroideries, sequined silk, lace, tulle and linen. Exclusive designs and cutting-edge technologies are the very souls of the European fabric supplier. Their luxury collection includes guipure lace, appliquéd organza degrade, embroidered tulle, designer silk duchess and a beautiful range of sequined fabrics – tulle, chiffon, lace, jacquard, wool and trims.
HOH may not be the most expensive Lace rocked by Nigeria rich and mighty Female celebrities but there is no doubt that HOH is the most popular and most sought after most expensive Lace rocked by High and mighty female celeb.
Why is the crave for HOH so high when it is a Lace dated over 40 years ago. Yes, the grandmothers of Nigeria Social establishment like Sisi Abah Folaeiyo, Senator Florence Its Giwa, Mrs Dupe Saego, Alhaja Kubhrat Okoya, Mrs. Caroline Adebutu few who are in their late 70s and 80s rocked HOH and yet, many celebrity women of style still crave for the luxury fabrics.
Perhaps you don’t know that Luxury and class is the best way to describe “HOH”, one of the most rocked Lace fabrics by rich female celebrity women in Nigeria. like we said, this fabric is not new on Nigeria fashion radar but the rate at which even the young rich celebrities crave for this body-friendly fabric will make you want to have collections of HOH in your wardrobe.
While many love the regular HOH whose 2020 edition is sold for over 450 thousand nairas, there is a massive embrace for the latest chattily HOH lace which it could cost over 450k. Have you noticed that despite COVID19 pandemic which has stopped us from going to parties, many celebrities don’t joke with their HOH for a photoshoot and this has made them crave for HOH on the increase?
The Question many can’t stop asking is “why is HOH never out of fashion if it is a Lace dated over 40years? What stands HOH apart from other Lace? Is HOH the most expensive Lace rocked by rich celebrity women?
In an exclusive chat with one of Lagos most sought after HOH lace merchant, Mrs Jumoke Animashuan, the brain behind Elsie fabrics in Lekki reveal that many of the rich celebs love Hoh lace because it sets them apart from the regular Lace crowd. It gives the class. It gives them distinction. Anyone who sees them at parties adoring ‘HOH‘ lace would easily know that this class of women have a high taste for fashion. Her words “HOH is a classy and luxury fabric, adorned by lots of prominent people within the Nigerian social circle… And its only natural for those that can afford it to want to be part of that circle… This is what I can attribute to the ongoing trend”. She revealed
Speaking on the what stands HOH Lace out. Elsie Fabric Boss revealed that the brand HOH Hoferhecht Embroideries stands for creative high-end embroideries, especially sequins. Own designers, innovative ranges and an interesting archive enable Hoferhecht to offer wide inspiration and unlimited possibilities for individual developments. Her words
“The rich wear HOH because it shows Class. Those who know how much HOH is sold for will respect you more seeing you wear a lace-like HOH. The rich also prefer HOH lace because it is a timeless piece. One HOH is equivalent to having over 10 other a-list brands yet it is not exclusive to you. The colours of HOH lace are also very distinct. HOH shows class and finesse. You can’t wear it and not walk like a Queen. They are not always regular colours you see in other places. Their mixture of colours is superb. What about the quality? It can’t be traded for anything. HOH is a quality Luxury brand. HOH is also a branded lace.” She said
HOH Hoferhecht Stickereien is a legendary Austrian manufacturer of fashion fabrics for special occasions. It produces high-end embroideries, sequined silk, lace, tulle and linen. Exclusive designs and cutting-edge technologies are the very souls of the European fabric supplier. Their luxury collection includes guipure lace, appliquéd organza degrade, embroidered tulle, designer silk duchess and a beautiful range of sequined fabrics – tulle, chiffon, lace, jacquard, wool and trims.
Speaking on her 5years brand, she explained that she started selling fabrics over 5years and she has been able to build a large client among many rich and mighty. “The uniqueness of our designs and our commitment to customer satisfaction is what has brought us this far. We don’t just do regular, we go extra miles. Aside from our luxury range which is HOH and others, our regular lace is not common” she revealed
Where is HOH produced? It is produced in Austria”.
Speaking on why HOH Lace is never out of fashion. “HOH has been one of the top fabric manufacturers for a very long time. I grew up seeing a lot of my mum’s friends and even my mum wearing HOH. They all got the fabric from Mama Sagoe who is a foremost HOH distributor in Nigeria. HOH can never be out of vogue because it is not just timeless, the quality of the material used in the production of the fabric makes it stand out. What about their colours, it is a combination of rare colours. You cant see the colours of HOH in other Lace fabrics. It is also body friendly. Lace has to do with the combination of sequence, HOH lace sequence is soft and it doesn’t hitch. Many Generation before us wore HOH, we are wearing HOH and generations to come will still wear HOH” she said
Is HOH the most expensive Austria Lace?
“No, it’s not. There are other fabrics more expensive… But HOH is the most prominent of them all. Elsie fabrics Boss Said
We didn’t let her go until she speaks on why many celebrities now crave for HOH Lace? Her words” well many wonders why many celebrities want to wear HOH. The reasons are that HOH is a classy and luxury fabric, adorned by lots of prominent people within the Nigerian social circle. It is only natural for those that can afford it to want to be part of that circle. This is what I can attribute to the ongoing trend.
-Abiola Orisile
