When today’s children, that is, the kids born after the year 2012 (generation alpha), are asked what they want to be when they grow up, the most common answer many parents encounter is that they want to be a Twitch streamer, a YouTuber, or a TikToker. The bottom line with all these answers is that these kids want to become an influencer. And why not? The lives that influencers live are happening. With the lines between traditional media (TV, radio, movies) and new media (social media like TikTok, and Instagram and the likes) being blurred, “traditional” celebs like movie stars are also transitioning to social media (case in point, Will Smith’s YouTube channel). Being an influencer is the key to power and fame.
Moreover, it is also a lifestyle that will be profitable. But sometimes, you just see someone in your niche and think “how the hell did this person become so popular?” Obviously, they are experts in their fields, but what about the aspiring influencers of the next generation? What did these people do to achieve such levels of popularity? This blog is the perfect place for you if you are looking to become an influencer, that will set you apart from the rest. While they do work hard, here are some insider tips and tricks to get popular on social media as an influencer.
● Zero is the norm for all
When Jennifer Aniston joined Instagram, she broke world records. She was able to amass a couple of million followers almost overnight, but this is an anomaly. Jennifer Aniston is not an anomaly, but the breakneck speed at which she amassed followers is not normal, since she was already a celeb before coming on Instagram. This is the truth – every popular influencer you know, had started at zero and worked their way up.
● Keep at it – Rome was not built in a day
One of the most common and accurate tips you will get as an aspiring influencer will be being consistent. The thought pattern behind this is that if you are not consistent, you will easily be forgotten by people. The last thing an influencer wants is to be forgotten. It goes without saying, that your content needs to be original, and unique while being of high production quality.
● Build a community
Individual interactions always pay off in the long run. It might seem silly to you to respond to every single comment or message when starting out – it takes a lot of time, after all. But, this will help you create a core following. Rather than building your brand full of wishy-washy followers, concentrate on building your brand in such a way that they are loyal to you.
● It is not what you know, it is who you know
If industry stalwarts do not recognize your existence, then you might as well be irrelevant or dead. We are not asking you to start a beef with someone powerful just to get clout, but you need to work with them or collaborate with them to make a lasting impression on your followers and their followers. Collaborating with a large influencer will expose you to a lot of new people, and this will organically increase your instagram following. This is almost like a stamp of approval for you before you become a bonafide influencer
● Be a crowd pleaser – always say yes to all opportunities
Even if the demographic the magazine is targeting is slightly different from your regular goals, you must publish top-notch content that is specifically tailored for that audience. Making your publishers pleased will reward you with additional flexibility and exposure, both of which you need to succeed.
● The importance of the Pareto Principle
The Pareto principle is something that every influencer follows, even if they do not know what it means. So, 80% of your output will come from about 20% of your followers. 20% of your followers will be responsible for all your growth. Practically, this seems insane, but it is what researchers and social media experts have observed. So ensure that all your followers feel happy and appreciated for the same.
● Luck can be generated
Today’s influencers were fortunate in certain respects, but luck can be manufactured. For instance, some influencers got lucky because they were in the right place at the right moment, but you can better time your material if you research your demographics and content trends.
Some people were fortunate enough to have one of their pieces of content go viral, but if you regularly produce high-quality material for a long enough period of time, you will ultimately have one of your pieces picked up as well.
You might be surprised how many influencers are willing to talk about their journey. Anyone can become an influencer. However, only a fraction of them can actually spend the time and effort to become one. However, with the help of these tips and tricks, you can succeed in your dreams of becoming an influencer.
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