Every day, millions of people face the same small decision at a restaurant, supermarket, or neighbourhood kiosk. Do they reach for the familiar bottle of fizz or try something that …
Author
Sarah Ojo
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There is a peculiar sight you will notice if you spend time around young people today. Look around any campus, any hangout spot, any social media feed, and you will …
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Why Smartphone Makers Now Copy iPhone Designs
by Sarah Ojoby Sarah Ojo 4 minutes readWalking through a busy park or sitting in a popular Lagos café, you will notice something interesting: people often place their phones face-down on the table. This is simply because …
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Brands
How Nivea is battling Vaseline for a slice of the market
by Sarah Ojoby Sarah Ojo 2 minutes readThe war for the Nigerian skin is not a new conflict; it is a decades-long rivalry between Nivea and Vaseline that has evolved from simple petroleum jelly sales into a …

