Empress Seun Aransiola is an artist and musician who thrives within the vibrant genre of Juju music. She is a prominent member of the esteemed Association of Juju Musicians of Nigeria (AJUMN). She has been in the industry for over 20 years, providing premium JuJu music to lovers of good music. In a chat with CityPeople, facilitated by CEO of House of Root, a popular Event / Artist Management Consultant, Hakeem Babs, she revealed her journey into JuJu music, stating how she has grown and sustained her reputable brand over the years.
Below are excerpts:
How did music start for you?
My journey as a Juju musician has been nothing short of remarkable. It’s been filled with moments of inspiration, growth, and countless opportunities for impact. Though the experience has been deeply fulfilling, I believe there’s always room for even greater success, in good health and divine favour.
What inspires or motivates you to go into music?*
My motivation was pursued while growing up. My mother was a dedicated singer in the church, and the church choir, and sometimes she was one of their lead singers during that time. And my passion for music filled our homes because most of the time I was constantly surrounded by a melody. While she sang, my father, with his love for dancing, would match her voice with lively dance steps. Watching the two of them, my mother singing with my father and my father dancing with joy, created a lasting impression on me. And it was in those beautiful moments of harmony and readings, rhymes, and all those that my love for music was born.
What informs your choice of music?
I chose Juju music because of the deep influence my father had on me. He had a profound love for the classics—those timeless, traditional sounds that embody the essence of Juju music. Artists like Baba Obey, King Sunny Ade, and IK Dairo were always playing in our home. Every morning, I would wake up to the sounds of these legends as my father filled the air with their music. His passion for those old-school, soulful rhythms resonated with me, and it inspired me to follow the same path. It was clear to me that Juju music was where my heart belonged, and I knew that it was the genre I wanted to embrace, rather than any other type of music. I can say Music Icons like Baba Obey, King Sunny Ade, and IK Dairo are my role models.
What are the challenges you have encountered and how did you tackle them and improve on your music?
One of the major challenges I’ve encountered in the industry is the issue of gender disparity. Historically, Juju music has been male-dominated, with men often setting the tone and controlling the narrative. As a female artist, it hasn’t always been easy to navigate this space. However, things are gradually changing, and women are beginning to receive more opportunities to shine in the industry.
In the past, we had a few remarkable women like Onyeka Onwenu and Queen Salawa Abeni who made their marks, but they were few and often considered minorities in a predominantly male field. Despite these challenges, I’ve learned that the key to success lies in focus, determination, and an unwavering passion for music. My love for Juju music has always been my driving force, and it keeps me going, no matter the obstacles. With time and persistence, I’ve come to realize that challenges are temporary, and it’s the passion and belief in what you’re doing that will ultimately help you overcome any hurdle. Timing, patience, and dedication are essential to navigating the ups and downs of the journey.
What do you think that has kept you going despite the challenges?
Passion for music
What attracted you to music profession?
I chose to do music because of the deep influence my father had on me. My father had a pronounced or profound love for classical juju music. I mean those timeless and traditional sounds that embody the essence of juju music from the likes of: Baba Obey, – King Sunny Ade, – IK Dairo, – Admiral Dele Abiodun – and the likes of them.
He was always playing them as early as 4 a.m., and every morning we woke up with the sound of those legends, and that’s what got me inspired. May their souls rest in peace, and we pray that God grants us long life to enjoy the fruits of our labour.* Looking forward, the industry needs to foster greater cooperation and organize more programs that will sustain and uplift the legacy of Juju music. We must actively seek solutions to the challenges we face, ensuring the continued growth and relevance of the genre. The association should also prioritize the welfare of its members by hosting events focused on their well-being and support.
You have been involved in politics in the music industry, being the former governor of the Lagos State chapter Association of Juju Musicians of Nigeria. Share your experience.
As a former governor of the Lagos State chapter of AJUMN, I dedicated my tenure to initiatives that strengthened the foundation of the association. One of my proudest achievements was significantly boosting our membership, drawing in more passionate individuals to our cause. I also spearheaded the Festival of Juju Music, a landmark event that celebrated our culture and music, leaving an indelible mark on the industry. Additionally, I fostered key relationships between AJUMN and the Lagos State government, securing support that continues to benefit the association. On the media front, I worked tirelessly to elevate our visibility, ensuring the name of Juju music resonated both within and beyond our community. Even today, the fruits of that labour remain evident, as the unity and cooperation we built during those years continue to flourish. I have officially been in the industry for over two decades and my advice to upcoming artists is to remain focused and not let gender issues hinder their growth. Success in this field comes from dedication, perseverance, and staying true to your passion, regardless of the challenges you may face.
Who are those you can say you look up to in the industry as mentors?
Late Onyeka Onwenu, Queen Salawa Abeni, Queen Ayo Balogun, Chief Ebenezer Obey, King Sunny Ade
Can tell us a little about yourself?
I am Empress Seun Aransiola, I hail from Omu-Aran, Irepodun Local Government Area of Kwara State.
I hold a first degree in Accounting, followed by an Advanced Diploma in Public Administration. Additionally, I have specialized in secretarial studies and project management. This diverse educational background has given me a unique edge in both my professional career and personal mission. These qualifications not only set me apart but also equip me with the skills and expertise to navigate different areas with confidence and precision. It’s this blend of knowledge and passion that distinguishes me from others.
What is your personal opinion concerning recent happening in the juju industry, especially the demise of Aduke Gold & Dele Gold
May their souls rest in peace, and we pray that God grants us long life to enjoy the fruits of our labour. Looking forward, the industry needs to foster greater cooperation and organize more programs that will sustain and uplift the legacy of Juju music. We must actively seek solutions to the challenges we face, ensuring the continued growth and relevance of the genre. The association should also prioritize the welfare of its members by hosting events focused on their well-being and support.
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