While Juventus are hoping Ronaldo can help the club break a two-decade Champions League title failure, they are already reaping the rewards of the Portuguese superstar.
The prolific striker’s No.7 jersey has reportedly sold $60m worth of merchandise in just 24 hours – almost half his Juventus salary.
Many young fans who came out to greet their new hero were already wearing Juventus shirts emblazoned with “Ronaldo” and the number 7.
Others wore t-shirts with the message “Bem-vindo” – “welcome” in Portuguese – which 5,000 shopkeepers put up posters ahead of Ronaldo’s arrival.
One local ice-cream parlour has even created a “CR7” cone, featuring a Portuguese cherry liquor and chocolate shavings.
Ronaldo must have seen this coming when he said his record-breaking move from Real Madrid was a “well thought out decision”.
Ronaldo, who joined the Italian champions on a four-year contract for 100 million euros (AD$157m), added that he did not want to stay in his comfort zone after winning three straight European Cups with Real.
Leaving the comfort zone comes with plenty money when you’re this talented.