In the Skincare industry today, everyone respects Alhaja Shine Shine. In the beauty sector, her name rings a bell. She is regarded as one of the pioneers of Skincare Business in Lagos. And she is still very much active. She is as big as they come. She started off by importing creams from abroad and distributing them. Today, she has become so big that she has her own label.
So big is Alhaja Shine Shine that she is often regarded as Nigeria’s Queen of Cosmetics. Her real name is Alhaja Modupeola Shukurat Abimbola Sanni. She is one of the leaders in the Skin & Beauty sector. She stocks a lot of Cosmetics that she imports from abroad and she also makes her own products.
So big is Alhaja Shine Shine that a lot of new generation skincare practitioners depend on her fully for their products. She travels from time to time to bring in all the quality cosmetics available globally and sells them in wholesale. She owns big warehouses all over Lagos, especially at the Trade Fair Complex where she owns a big complex.
Her shop is located at 76 Nnamdi Azikiwe Street Lagos Island, and at Dupe Cosmetics Plaza, Enugu Plaza, International Trade fair, Ojo, Road. So big is she that many players in the industry respect her for her vital role in their businesses. She has saved many skincare practitioners the stress and huge cost of having to travel abroad to buy products since she has them in stock here in Nigeria.
Why is she called Alhaja Shine Shine?
She recently told City People her story.
She’s a Skincare advisor, a Cosmetic formulator and a businesswoman who deals with anything relating to beauty.
She used to be a person that only sells skincare products of various lines, the likes of Skin Success, Topifram and Clear Essence.
People would go to her and ask her what they can use to enhance their complexion and skin tone.
And she would recommend one thing or the other. Aside from selling skincare products, she also sells makeup products. One of it is Glitters which was called shine shine back in the day.
She would buy the glitters in bulk and repack in little quantities.
In the process of repacking she would have a lot of shine shine on her face and body and people started calling her Shine Shine.
She went with one of her friends to Oprah Benson to enrol for class but she couldn’t push through because of her busy schedules
So everything she knows is self-taught and based on precedence. She started visiting different countries to get the best products for her customers and clients.
How did she build her solid reputation?
Her daughter told us. “There’s one thing that people know her for QUALITY.
She would not compromise her products for a lesser one or cheaper one because of money. She carries only original brands and that is why the name has since stayed”.
How was she able to sustain the business up till this point?
Her daughter explains further. Well, No 1 thing about her is she’s someone that prays a lot. God first, hard work and more. I am not supposed to attribute all of what she has contributed to the skincare line to God but at the same time if you are very hardworking dedicated and focused you still need God”.
“So I will say it’s a lot of hard work, dedication, focus, being truthful and humility. A lot of people say she’s very humble as there are a lot of people younger than her that she calls her friend”.
“And another thing is she’s very large at heart. She’s is a big giver and a huge one at that. She always says that she would have contributed to the skincare Industry more than she’s doing now if she was more educated”.
“She does wholesale, retail and all. She does private labels too. She does rebranding.