Without a doubt, social media has come to stay in Nigeria and many are also keying into this new digital method of doing business. Businessmen and women are using this new media platform to market their goods with little or no expenses. Facebook and most especially Instagram is one the most common methods of online marketing, many business women have been able to build a huge customer base and this makes them smile to the bank with millions of naira every week.
Many love the idea of selling their wares and good on Instagram and facebook because of is many advantages. One of it is the use of pictures more than words which makes it require little or no education.
It also increases brand visibility. you can respond almost instantly to industry developments and become heard in your field. It can be much cheaper than traditional advertising and promotional activities. social content can indirectly boost links to website content by appearing in universal search results, improving, search traffic and online sales. you can deliver improved customer service and respond effectively to feedback. Another thing is that Customers can find you through new channels, generating more lead. increased loyalty and advocacy from the customers you’ve connected with.
It may amaze you that fabric merchants who are initially used to traditional ways of selling their fabric have also embraced instagram and face book as a tool of marketing their wares. Though they retain their shops but they post their fabrics on-line on daily basis. Some fabric merchants have over 70 thousand followers on instagram. Even people who have not met them in person order and delivery is done without hassle.
Gone are the days that you need to visit a fabric merchant shop on the Island to pick your aso-ebi, reverse is the case now as all your order could be done on-line. The fabric merchants take order on-line and sends to their prospective client. This has made them smile to the bank every week.
One of the fabric merchants who has a strong on-line base is Temilade Kwamule. This slim pretty mother of one has been in the business for over 8years and still counting. Temilade used to have her shop at Yaba area of Lagos until few years ago when she moved to Lekki. Temilade is one of the leading fabric merchants who is one of the most sought after fabric merchants on insgaram with over 74,000 followers. She has supplied many aso-ebi for events which she always posts on her instagram handle.
Another fabric merchant who is doing well on Social media is Kemi Adamu, the pretty daughter of Mrs. Usman who runs over 30 year old fabric shop called Oyeog. Kemi Adamu, who leant the rops from her mum, has over 46.9 thousand followers on Instagram and she is also one of those who have been able to carve a niche for herself. She is always the choice of many clients because of her eyes for colour.
Just like Kemi Adamu, leant the rops from her mother, so also did Tosin Sokunbi, the beautiful daughter of Alhaja Kuburat Sokunbi who owns Kubis Store. Kubis who runs two of the biggest fabric shops on Balogun Street and has another shop off Admiralty way in Lekki has over 10.6 thousand followers on Instagram. There is no day a fabric picture from Kubis Store has nothing less than 500 likes.
Not many know the beautiful babe behind that exclusive fabric shop called Fabric Express but there is no doubt that Damilola Ajanaku is one of those who have been raking in millions on insatgram. Fabric Express has over 10.9 thousand followers on instagram and she doesn’t only deal with fabrics, she has been able to diversify as she makes her money from other chains of the business. You can’t help but love her brand with her unique collection when you visit her page.
Balogun Adebisi Shakie also has a very strong on-line base on instagramm. Fondly called Bunniebees-Fabrics have over 51.7 thousand followers. Though she has her shop at Lekki admiralty way but Balogun Adebisi is definitely one of those making huge money from instagram. She travel far to get the best fabrics from all over the world and makes sure she uploads on daily basis.
What of Bisola Adebanjo of Ona fabrics? Her fabrics have this way of wowing new customers that you will be forced to order for her fabric. She has her shop at Admiralty way in Lekki Phase 1 yet she makes sure her on-line presence is strong. Bisola has over 21.6k followers on Instagram.
Is there any fabric merchant who stocks the best of haute and bridal couture on instagram than Aso-Ebi Shipping and retails in Yaba? Though her name may not strike a chord but people who know what her brand stands for will tell you that, that is the name of bridal wear in Lagos. She has over 15k.3 followers on instagram and her goods travel far off the shore of Nigeria. So also is Itunu Fabrics who whose fabric store is the haven of fabrics. Itunu has over 17.5 followers on instagram and she is always the choice of many when it comes to picking aso-ebi.
Though celebrities hardly pick Luxury Ankara brand VLISCO as Aso-ebi but those who know what their brand stands for are also doing so well on instagram. One of them is Ika Vlsco Fabrics who is one of the official distributors of Vlisco Ankara. She has her shop at four strategic places in Lagos. Her shop on Adeniyi Jones is where those who want to pack wholesale and retail to customers always go while her store at Central Mall in Lekki is also always a beehive of activities. Despite this, they are one of the brands making millions on instagram. She has over 10 thousand followers while she smiles to the bank on a daily basis.
There is no bride in Lagos who doesn’t like Rinimes Fabrics. Bride who want to look trendy on their d-day will always settle for Rinimes Fabrics. Her shop on Opebi road is always filled to the brim with brides to be. Rihimes is not just making her money from her shop, she also has her clients from instagram. Her instagram page has over 12 thousand followers of brides who rock the Rinimes fabric Lace. So also is Debola of Fabric by Adel. Only brides who want to be exceptional on their day rock Debola fabric.
If you are opportuned to see the rate at which Omotunde Temitope’s brand “Fabricby MOOGS” fabric is worn as far as United Kingdom and American, you will appreciate why she travels far to get her wares. Temitope has her shop at Anthony Village but she has many of her wares displayed on her media handle. A visit to her page, you will see many of her stock which are ready for sale. Motunde has over 17 thousand followers on instagram.
K1’s pretty wife, Titi Marshal may have a giant building where she stocks different exclusive lace fabrics from Switzerland but it may also surprise you that she has gone on instagram to make sure her brand, Al-fathian Store satisfies all their customers out in and out Naija. Don’t forget that she leant the rudiments of the trade from her adorable mother, Alhaja Mosun Masha.
Foradora Fabrics is always the choice of many who like their aso-ebi unique and eye catching. Though she has her shop at Surulere but Foradora is also very popular on insstagram with over 20 thousand followers on instagram. She is one of the most sought after on instagram because of her fabric that make guests look fab.
Jumoke Animashaun, the pretty wife of Epe Prince is always the choice of many Lagos happening babes who want their aso-ebi to have class and finess. She runs the popular Elsies Fabric at Ikota Shopping Mall and also have a very strong instagram presence. Just like Jumoke, Fabadore does strictly Ankara on instagram but her collection and ignites creativity. That is why they are one of the most sought after.
Others fabric merchants who are also one of the most sought after brands on instagram are Omobolade Kafilat Akande of BB Fabrics, Walex fabric, MARIAM OF Fabric Embassy, Lola DE Tinubu-George of Lolar FABRICS, Fabric Rush Boss, Kb fabrics, Mosopefoluwa Okesanjo of Fabric by Mo, Olanike Lawal(fabricbyaiisha), Teal fabrics and Stitches, Superdiva Fabrics, Lavina Fabric, Fabric studiobyjay, Fabricelite by Laide, Daity Fabric(Lekki), Delmot Fabrics, Larossa Fabrics, Vikki Online Fabrics, Hdg fabrics, Zeayah Fabric (Strictly Ankara), Fabric station by Labisi, Deroyal Fabrics, Fabric Saleng, Sisialarofabric, Cystal Fabrics by Khemmysola, Tanwa fabrics, Ebony fabrics to mention few.