Publishers and news outlets have long been experimenting strategies to survive the digital revolution. The ability to monetise news, which once were under a certain monopoly, has become a struggle.
As more consumers turn to digital, unquestionably their needs and wants will differ from the traditional print consumer.
The recent lockdown as caused by the deadly COVID-19 gave another premise to need to make newspaper accessible to people without having to leave the comfort of readers’ homes or offices.
Olabisi Agoro, the Chief Operating Executive of Nigeria’s leading Digital Newspapers Platform, The Newspaperstand, spoke to Citypeople on the need for readers and investors to key into the digital revolution to stand afloat in the new global trend.
“The Newspaperstand Is an Online newspaper sales and distribution platform for newspapers and magazines in Nigeria. We are in partnership with a company in the UK called PageSuit; they are leaders in the digital space for newspapers and magazines.
“There’s the growing need for the newspapers to go digital, because that’s the future. And because of the high cost of productions, which has also affected the prices of the newspaper titles and of course poor distribution, Nigerians and everybody all over the world are on the move, so it’s also important that the newspapers and magazines move with them, hence the idea and technology behind the space.
Also the platform is unique such that, it’s a platform that creates customer engagement activities, It will also endear people to different brands, I’m sure most people don’t know certain newspapers that exist. They only know the household-name newspapers, and there are lots of newspapers out there with wonderful contents, that people can really connect with.
And these titles are available at a very reduced rate, as low as 50 naira on the platform. You can also reference materials if you need past editions, you can get them on our platform. Just do us an email, we reach out to the publication houses and send them across to you at a minimal cost rather than going round looking for past newspapers. Also, people that have done change of names that are looking for newspapers that carry the change of name, these are things that can be referenced.
Regarding investors, we have plans. We are open to investors because of our expansion and growth plans. We have a goal of at least ten million subscribers, both in Nigeria and Diaspora, You know to achieve that, you require a lot awareness, a lot of direct marketing, integrated marketing communication. You know for all these to happen, we need investors. Of course they get an equity share, which shall be hinged on our agreement policy.