The Head of Corporate affairs of the United Bank for Africa (UBA), Mr. Nasir Rahmon has advised journalists to focus more on responsibility and credibility while discharging their duties.Mr. Rahmon made this known at the maiden edition of the Celebrity Journal Publishers Association of Nigeria (CJPAN’s) annual Lecture tagged, “The Role of New Media in 21st Century Banking Industry” held on Thursday, July 28, 2022 at LCCI Conference Centre, Alausa, Ikeja, Lagos, Nigeria
The corporate communication expert, who was a guest speaker at the event, lauded the association for organizing the seminar, while also using the opportunity to encourage the participants and journalists across Nigeria to always ensure that the stories they report are rooted in credible sources.
In his words, ‘focus on responsibility and credibility in all your reports.’He stressed further that there is no sin in reporting a story, but that it should be based on facts.“Gentlemen of the press, ‘don’t let us get to the point where corporate organisations will say do your worst. Therefore, I implore you to ensure you verify the sources of any news you want to report, because if it gets to that point, it will affect you and I,” he advised.
Another speaker at the event, Dr. Akin Olaniyan a Public Relations, Media Marketing Communications practitioner urged journalists to learn more about digital marketing in order to understand other ways of improving on their media enterprise as well as improve their earnings.Mr Moses Obajemu, also a PR, Media and Marketing Communications Practitioner, who represented, Mr.Kayode Akinyemi, said that authenticity is the keyword in journalism.
Obajemu urged journalists to ensure that what they are reporting online are authenticated and balanced.In his response, the CJPAN President, Mr. Joshua Uloko, expressed his heartfelt gratitude to his members, stakeholders, and sponsors for their support the towards successful hosting of the event.Uloko noted that the association has the mandate to always do the best given any situation and that the members will continue to discharge their duties responsibly and creditably.He further urged corporate organizations not to relent in supporting the association in its bid to build a more enduring media landscape in Nigeria.
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