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How He Makes Billions Outside Football
The grass to grace story of Nigeria soccer star, Victor Osimhen is a well scripted one .
From selling iced (pure water) and playing soccer on the streets of Olusosun,a suburb near the famous Ojota in Lagos while still struggling with life,he has today re- written his script. Not only has Osimhen become one of world’s famous footballers,he has also emerged one of the richest African Footballers of his generation.
Learning from the bad experiences of ex Super Eagles players who fell into penury after their playing careers were over,the likes of Osimhen are planning ahead for the rainy day,knowing fully well that one day would come when they can no longer play football.
Apart from earning big in the field with a fat pay cheque week in week out with his Turkish club Galatasaray, he also has his hands in many off field ventures that are raking in billions for him.
Victor Osimhen’s private business ventures, as of early 2026, show a strategic diversification of his football earnings into Real Estate, Youth Development and Brand ownership.
Osimhen has invested in luxury properties, including a mansion in the Lekki area of Lagos.He reportedly spent over N3 billion on the luxurious new residence.
The acquisition adds to his growing portfolio of high-value assets in Nigeria and overseas. The newly purchased property is a modern, three-storey mansion, fully furnished and designed with contemporary architecture and premium interior finishes. It reflects Osimhen’s taste for elegance and comfort.
This latest purchase follows Osimhen’s recent acquisition of an exotic car, signaling a continued phase of investment in luxury assets.
At 27 years old, Osimhen has transformed his football success into tangible investments, both in real estate and other ventures.
The Lekki property is not just a statement of wealth but also a long-term investment, reflecting the striker’s growing business acumen.
Osimhen has often emphasised the importance of diversifying income streams beyond football.
With the Super Eagles star continuing to shine in Europe, his new Lekki home further cements his reputation as a successful athlete and a savvy investor.
Apart from Nigeria, he also has a high-end apartment in Naples, Italy. There is also land and housing development projects scattered around high end areas of Lagos Island including the Lekki/Ajah axis and in Owerri, Imo state.
“VO9” Brand: Since he launched his personal brand, “VO9,” focusing on lifestyle apparel and sports gear , many youths and football lovers have also keyed into the VO9 craze which in turn, is raking in millions for him.
Youth Football Academy: He has active plans to launch a football academy to mentor young Nigerian talents with developments in motion in Lagos and Anambra state.
Tricycle Factory: Reports indicate he has channelled funds into a “game-changing” venture involving tricycle (Keke) production factories in Lagos and Enugu to promote job creation for people.
Brand Endorsements & Partnerships: In 2025, he became a brand ambassador for Nigerian Fintech firm, MONIEPOINT said to be worth several millions.He also has endorsement deals with Reckitt Nigeria (Dettol) and sportswear giant NIKE.
He has also partnered with Nissan Türkiye and previously MultiChoice Nigeria, solidifying his status as a valuable brand ambassador. His deal with Nissan Turkiye makes him the first African player to secure such a deal in Turkey. Reports suggest a potential 8-year extension due to his huge popularity.
Reports also indicate a substantial $1.7M commercial deal with Turkish businessman, Murat Ulker.
His endorsement portfolio spans banking, consumer goods, and automotive industries, often involving billions at the current naira exchange rate.
The player receives a net annual guaranteed salary of 15 million euros and a net loyalty bonus of 1 million euros per season in Galatasaray.
As of 2026, Victor Osimhen’s net worth is estimated to be around $40 million, thanks to a wealth not only derived from the footbal field but also the boardroom.
These partnerships, along with his professional contracts, significantly contribute to his overall commercial value, which has been highly regarded by his clubs, including a notable image rights agreement negotiated by Galatasaray.
Wole Alakija
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