In line with equipping entrepreneurs, CEO and brand managers with the basics of brand building in the digital age, Ladybird Advertising is holding its 1st in a series 1-4-1 workshops in 2022 in Ikeja, Lagos.
According to the CEO of Ladybird, Bunmi Oke, holding subsidized workshops like these is a CSR program to give world-class brand-building knowledge to budding SMEs on a budget. The 1-4-1 brand-building workshop themed “Branding & Messaging in your business in 2022” will be personally moderated by the CEO of Ladybird (who is also a past president of the Association of Advertising Agencies of Nigeria (AAAN). The workshop is subsidised to give back to society cogent knowledge of over 30 years in the marketing communication industry to SMEs’ who may not have the start-up capital to engage the full services of a full-fledged marcomms agency, but know the need for such services.
Hence this workshop hopes to give attendees a D.I.Y (do-it-yourself) guide on brand building. Mrs Oke explained that this professional need has been identified as a gap amongst SME’s and Ladybird aims that such workshops will provide the impetus needed to get the foundations of brand building right to help build or relaunch businesses and services that are destined to be great brands.
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